Introduction
The workforce has transformed in recent years. The introduction of remote employment and increasing employee turnover have created a need for high-quality continuing education opportunities for generating a talented workforce. Thus it has forced employers to provide their employees with quality continuing education opportunities through different training programs. But it has also forced them to provide opportunities to the employees worldwide.
Colorado continuing education is designed by keeping the future needs of employees in mind. Moreover, with the introduction of different e-learning programs which are cost-effective and accessible to higher education. As a result, the education industry is thriving and has become a profitable market.
In this article, we will mention a few ways an employer can provide continuing education programs to their employees to enhance their skillset.
Create a Continuing education course with the trending topics
To make sure that most employees attend a course, it is necessary for an employer to design a course that generates enough interest. For making the continuing education course interesting, an employer can focus on including the following opportunities.
- Recertification
- Credentialing
- Professional Development
- Training
Once you have decided the topic for your course, clarify the industry to which the course belongs, such as law, healthcare, education, etc. Moreover, the course should also contain a section that mentions the positives of taking the course.
- Provide Continuing education credits.
A good way to attract more audience towards your courses is by providing the course enrollers with continuing education units. One continuing education unit is equivalent to 10 contact hours. Offering continuing education units (CEU) to the employees has several benefits. The benefits are mentioned below.
- CEU improves the skills of the employee
- Provide exposure to new skills.
- Increase the chances of earning more.
- The marketability of the employee is increased.
Moreover, providing continuing education units have benefits for the employers as well. Hence, it can be said that giving continuing education courses is beneficial for both employees and employers. An employer can benefit from the continuing education course in the following ways.
- Continuing education courses generate a highly skilled workforce.
- It helps the companies to retain quality employees.
- Continuing education courses provide companies to identify future leaders.
- Providing the employees with new skills gives industries and opportunity to generate more profits.
- Join hands with Continuing Education Technology Platforms
Since continuing education has become an important aspect of companies’ growth, there are several companies that assist employers in providing continuing education courses to their employees. Thus, to find a continuing education technology platform, you need to find a firm that supports the employees before, during, and after the event.
Moreover, make sure that the continuing education platform you choose has advanced tracking, accreditation, and certification issuance.
- Formulate an indulging Enrollment Page
For getting more attendees for your continuing education course, you need to be a bit smart in presenting the course to the potential attendees. You should focus on creating an engaging welcome page that motivates users to open the page to enroll themselves in the course quickly. Moreover, you can also focus on providing discounts to the employees enrolling in your courses. Furthermore, you can provide an early bird advantage to the first 20 enrollments.
- Write Interesting content on the enrollment page.
Once you have created a captivating layout of the enrollment page, it is time to post interesting content on the page to attract more and more people to your course.
For example, suppose you plan to provide a webinar series. In that case, you can contact a reputed speaker in your industry and get them to work with the webinar provider to prepare the technological content in advance. While the webinar provider and the speaker work together, you can decide whether you want to provide recorded sessions or live proceedings to the attendees. Moreover, focus on keeping each recording to one hour for getting maximum engagement.
Also, while creating content, focus on creating interesting visuals such as PowerPoint presentations, infographics, and short videos, which you can share in the professional education courses.
- Conduct a test to check the system is working.
Once you have created components associated with the online course, it is now time to test every component before presenting the course in front of the attendees. This is specifically necessary for that course that involves quizzes, polling, and live participation. Again, performing a test before making the course public will help you identify the faults that the course might be facing.
- Provide Certificate On completion
When a person attends an online course, they want to get a certification for the skills they have gained during their study period. Providing a certificate to the customers will help them prove their competencies in front of the companies. Moreover, a certificate will also display their field of expertise.
Providing certificates to the participants is a brilliant way to incentivize goal-oriented leaders. Besides, a certificate will also provide information regarding the number of hours a student has given to a particular skill set.
- Collect Feedback
Collecting feedback from the participants is extremely important for maintaining the success of the continuing education course. The response which the participants give can help you improve the future courses and meet the customer demands.
For gathering feedback from the customers, you can create an optional feedback form in which the customer can fill their views regarding the course. Moreover, make sure you include a rating section in the survey form, which will register customer ratings.
- Make the lessons available on demand.
Since the course you create will be paid, you must make sure that the course content is available to the customer for a lifetime. This will allow the user to revisit the course whenever they wish to. Moreover, for providing this feature to the customer, you can also charge a nominal fee at the beginning of the course.
Stay in touch with the course participants.
Staying in touch will the course participants will help you in creating brand awareness about your firm. Moreover, suppose they have given valuable feedback for the course. In that case, you must greet them as this will make a healthy business-to-customer relationship.
