VoIP has gained popularity off late. This transmission method uses the Internet to connect one caller to the other either directly (peer-to-peer) or through a voice switch (PBX). In concept, VoIP sends data packets containing audio information.
Cloud architecture also relies on the Internet protocol. The term “cloud” is loosely used to describe services offered by service providers over the Internet. VoIP technology carries a set of valuable benefits over its digital predecessor: TDM (time-division multiplexing) networks. It provides geographic independence and minimal hardware on the end-user premise. Internet protocol allows scaling voice applications without significant investments in the hardware.
White-label VoIP
A white label is a brand label used by an organization selling a product or service that a third party initially owns under its brand. Many IT consulting firms and managed service providers have an established relationship with their clients and could benefit from offering a voice or Unified Communications solution under its brand. White-label VoIP platform allows resellers to sell, manage and operate cloud-based voice, chat, fax, and video services under their brand.
Benefits
Reliable Source of Revenue
If you are an ISP or an MSP and you want to become a VoIP provider, all you must do is leverage what is already readily available in the market and resell it. Providing white label hosted VoIP for business can prove a lucrative proposition with the recurring GPM over most consulting services.
Care-Free Resalable VoIP Product
Since the product has already jumped through the product testing hoops by the voice provider and has undergone numerous field-testing phases, you can rest assured that responsibility for maintaining those SLAs lies elsewhere. The actual product support, packaging, marketing material, and in some cases, even billing are done by the vendor of a resalable VoIP solution.
Rebranding a white label VoIP platform
Naturally, a choice of vendor is paramount to the success of any white label product. You may have to kiss a few frogs before you find your prince. Take your time in evaluating business VoIP products. Be patient and thorough in assessing the overall user experience. Don’t forget – this white-label product will be carrying YOUR business name. Once you have tested the VoIP platform and have concluded that it meets all your expectations, the next step is to rebrand it under your company name.
Managing the account
Some of the white-label VoIP platforms will integrate with the MSP billing systems and platforms such as ConnectWise. This will ensure that the billing, invoicing, and crediting are done under your brand and on a familiar invoice. Having the ability to bill for your white label services using your current billing platform further secures your control over the customer relationship.
As a reseller of a White label hosted VoIP, the total control of the business VoIP service you provide to your clients will reside safely in your hands. You can be in charge of selling strategy, marketing, billing, and, of course, customer information.
Opting for a white-label VoIP is a better option than developing an in-house VoIP solution for an otherwise busy managed service provider.
