A checklist for a customer about cooperation with any designers is the best solution for both you and the performer. One of the most difficult parts of website development is design. Difficult not in terms of labor costs, but in terms of communication between the contractor and the customer. Shopify website design, like any other, is a subjective concept. It is a creative work that is complicated to evaluate. If the client is far from the sphere of design development, the cooperation is more abstract.
It’s easier when the company has a logo or brand book. Then, the designer has something to stick to in their work. But what if there is nothing? It is even more difficult when the customer cannot formulate wishes at all. The clients should show examples of sites that they like and at least know what they like. How to simplify the task for yourself and a specialist? We have prepared for you a checklist for interacting with a web designer.
Pay Special Attention to the Brief
Often, customers are too frivolous about the brief list. This is a big mistake. Website design is only a tool for achieving a specific goal. If the designer does not have clear objectives, the tool will not work. If you turn to https://www.makebecool.com/services/shopify-plus-agency, they will help you draw a brief.
Mark all the key points and identify the tasks. Thus, you describe your target audience, competitors, and expectations. This data will help the designer immerse themselves in your project and get the most out of their creativity.
Contribute to the Designer’s Work
Consult, provide information, discuss, and contact. It is simply impossible to achieve results without feedback. You should discuss what communication channels you will choose. Decide on the social media or email address that you and the web designer will use.
In their work, the designer, first of all, focuses on the brief list. Colors, style, and final results depend on your wishes. However, design has its rules and laws. You may not understand why this or that solution was applied. If you don’t like something — ask questions and let the designer know!
The specialist will explain in an accessible way what they were guided by. Together you can come to a consensus. We advise you to listen to the opinion of a professional and trust them. The designer is as interested in the result as you are.
Prototype and Design Layout Are Not the Same
A prototype is a schematic model of a future site. Its main task is to display the structure and functionality. It describes the positions of the elements and how the user will interact with them. A prototype is not a design layout; it is important to understand the difference. You shouldn’t ask the agency: “This is how my site will look like?” immediately after they sent you a prototype.
Notes about indents and other minor edits at this stage distract from the main thoughts about the concept of the project. You can spend hours perfecting each pixel. However, it will be useless if you suddenly realize that you need to radically change the idea. As a result — wasted time for both the customer and the contractor.
Respect the Work of the Designer
A designer is essentially an artist. Anyone can offend an artist. If something does not satisfy you, use constructive criticism, not subjective: “I don’t like it.” Harsh criticism kills the creative fuse. If the designer’s vision does not coincide with yours, communicate it without unnecessary negative. A real professional will definitely listen to your comments and find a solution that suits you.
For these rules to work, a lot is required from the designer. They should possess professionalism, participation, and the desire to give a beautiful result. If you communicate your ideas to the designer well, they should cope with the task.