Giving back is a social responsibility and when a business is passionate about giving back to society then it can help them to increase their market reputation and brand image in front of their customers. People will respect the business and will try to connect with it to help them in their cause.
Here is how giving back actually helps your business:
Donations Increase Sales:
A study says that when a business is actively participating in charity events and donation campaigns then the social consciousness of the company leads its customers to believe that the business has better quality products than others. Also, it will increase the trust of your customers and help in increasing your product sales as more and more new customers will try to join your cause by connecting with your business.
Charitable activities enhance customer loyalty:
If your business is offering a donation to any charity organization then your customers will try to shop from your business more. When you offer some percentage of your profits to a non-profit organization then it will increase your business’s market value and enhance your customer’s loyalty. A report shows that loyal customers have a 47% chance of returning to your business and they will tend to support your cause. Also Read : free guest posting sites Australia
Donations will build a loyal community and motivate your team:
When your business is passionate about helping others and giving back to the community then it will improve your brand’s image in the community. This will help other people to be aware of your products and they will also help in improving your image in the community.
66% of consumers believe that they will stick to a business that supports the community and help others who are in need. This will also motivate your employees and they will feel satisfied to work in a company that is focused on helping others.
Donating to charities boosts your brand reputation:
Giving back through your business can help you to get your name out in the community and it also makes your brand visible in front of everyone. When people in the community find out that your business is actively participating in donations and charity events then they will try to connect to your business to provide support to your cause and also they will recommend others to your business. This will directly help you in increasing your brand reputation.
One example is Thomas Kane Chicago-based financial executive, currently working as managing director at Merrill Private Wealth Management. Outside of work, Tom Kane Chicago donates most of his time in supporting various charitable organizations and also volunteers in different charity events to help people in need.
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