In this article, we glance at the way to increase blog traffic. Below, you will find 7 very simple steps you’ll fancy to create an excellent readership for your posts.
1. Use keyword research to spot good topics to blog about
It’s very easy to take a seat down and write blog posts that cover, in considerable depth, topics that no one is especially curious about.
Similarly, it’s easy to write down a blog post covering a neighborhood that folks are really curious about, but to offer it a title containing keywords that no one ever searches for.
Keyword research is your friend here: you’ll use a good range of keyword research tools like Semrush or Ahrefs to get the number of monthly searches for particular keywords and determine how difficult it might be to rank for particular search phrases.
The trick is to spot phrases that you simply can use in your blog that generate an inexpensive amount of traffic, except for which there isn’t a huge competition.
Once you’ve done your keyword research, you ought to make sure that your keywords feature altogether the proper places in your post — its title, meta description, headers, and body copy (more on all that during a moment).
Related: You can also earn money from content marketing.
2. specialize in creating long-form content for your blog
Studies have shown that ‘long-form content’ works better in search results than short or ‘thin’ posts. Content from long refers to posts with high word counts that penetrate deep into a specific topic.
There are several factors that can help you get high rankings in long-form content search results.
First, longer posts will naturally be more keyword-rich. And so “long tail” keywords will result in search results.
Second (and perhaps more importantly), the nature of the depth of the extended post may satisfy the readers facing it. It is more likely to answer your audience’s questions or solve their problems.
As a result, the post is more likely to be shared on social media or linked to other sites. With a very positive effect on traffic.
In addition to generating traffic by blogging, you can also benefit financially. Many people are now making money in various ways by blogging. If you want to generate revenue by blogging, dive into the link.
3. Keep your blog content fresh by updating existing posts
If you are doing any research into blogging and SEO, you’ll encounter a lot of articles that stress how vital it’s to make ‘fresh’ content so as to get good search results and traffic to your site.
However, I’d caution against interpreting this as an instruction to only produce new posts.
With my very own content, I’ve found it far more useful to specialize in quality over quantity — and instead of blogging each day only for the sake of it, I like better to invest my time keep my existing content as strong (and as in-depth) as possible.
I do that by continuously reviewing older posts and enhancing them with the foremost up-to-date information available.
Not only does this send the ‘freshness’ signals to Google that the search engine’s algorithms approve of, but it typically increases the length of posts and helps provide the ‘long-form content which tends to perform better in search results.
That said, there’s definitely value in creating new posts periodically — the more content on your site, the more keywords you’ll rank for; but as long as the content is robust.
4. Optimize your blog posts for search engines
There are a series of technical steps — referred to as ‘on-page SEO’ that you simply should desire to give your blog posts the simplest chance of performing well in search.
You should always:
- create blog post titles that reflect your keyword research, and accurately describe what you’re writing about
- include keywords in each post’s URL that reflect the content
- use keyword-rich headings (H1, H2, H3, etc.) to interrupt up content
- use keyword-rich alt text and file names for your images.
- For a couple of more recommendations on this area, inspect our post on the way to make your content visible in Google search results.
5. Encourage social sharing
Encourage your readers to actively share your blog posts. Be clear with your request for people to post your content on Twitter, Facebook, and other social networks.
Facebook is very important for blog sharing. Because, by sharing on Facebook, you can increase the promotion of any of your products, organizations, or services. But for this, you need to share quality posts.
If you have no idea about how to make posts shareable on Facebook. Ton knows more about it, diving into the link.
If they follow these incentives. But it’s not just about getting traffic to your posts. You will even send subtle ‘signals’ to see engines regarding the recognition and quality of your posts.
Using a tool like Sumo or AddThis. This lets you understand a track of social sharing icons driven as a form of data capture across different parts of your website. Can help in this case.
6. Find the proper writer!
At the guts of getting your blog noticed, and driving much traffic thereto, is writing really great content – which content goes to be far better if the person writing it’s both knowledgeable and hooked into what they’re writing about.
Posts that are written from the guts — and not by a content farm — are much more likely to be the posts that interest people and crucially, get shared.
BUT: it’d be the case that you simply personally aren’t the simplest person to write down the posts for your site.
Perhaps you’re not an excellent writer; perhaps you don’t have time to devote to blogging.
If either of these statements seems like it’d apply to you, consider hiring a writer who is capable of making truly great blog posts and fixing the hours to try to do so.
Whoever finishes up writing the posts on your website, their personality has got to shine through. Readers identify with writers because there’s much to love — or maybe dislike — about their personality, mouthiness, or tone of voice.
If a reader likes YOU as a writer — and not just the standard of the content you’re producing — you’re much more likely to draw in a fanatical following.
So, confirm your personality comes across in your posts. This helps you form a rapport together with your readers, who could also be more inclined as a result to return back to your blog just because they such as you as a private.
7. Keep your blog content fresh by updating existing posts
If you are doing any research into blogging and SEO, you’ll encounter a lot of articles that stress how vital it’s to make ‘fresh’ content so as to get good search results and traffic to your site.
However, I’d caution against interpreting this as an instruction to only produce new posts.
With my very own content, I’ve found it far more useful to specialize in quality over quantity — and instead of blogging a day only for the sake of it, I like better to invest my time keep my existing content as strong (and as in-depth) as possible.
I do that by continuously reviewing older posts and enhancing them with the foremost up-to-date information available.
Not only does this send the ‘freshness’ signals to Google that the search engine’s algorithms approve of, but it typically increases the length of posts and helps provide the ‘long-form content which tends to perform better in search results.
That said, there’s definitely value in creating new posts periodically — the more content on your site, the more keywords you’ll rank for; but as long as the content is robust.
