As we have stepped into a time with modern technology surrounding us, the way how things are conducted has changed a lot. Quite some revolution has been there in the way businesses are conducted. A lot of things that weren’t of substantial importance in the previous times are not thought to be very essential for carrying out business. One of such things whose status has potentially changed a lot in this decade is product packaging. If we take a look at the packaging used a decade ago we will more likely find them very homogenous and repugnant. Mostly because people in olden times weren’t very specific about these additional elements and their impact on the product sales, and their importance in driving a potential buyer towards them. They only had their eyes on the product and the qualities of the product. With time not just the taste but the ideologies of the potential buyers have changed a lot.
The packaging then mostly consisted of brown bags or simple corrugated boxes with no sign of creativity on them. People would just take them off their products and throw them away. Whereas the packaging available nowadays is also made from corrugated and cardstock since it is one of the most durable materials and also offers environment-friendliness. But additional elements are added to make it attractive and alluring, that wouldn’t be a mere packaging but a face of the brand. Such additional elements are different shapes and sizes of the box, various printing designs, and enhancement elements like box holders and display windows. With all these effortless features people find it hard to throw away these packaging so they keep them for some domestic storage purpose.
One might think that since so much effort is being done on the packaging, it would cost a lot. But the additional benefit that comes with these custom packaging is that they are very cost-effective but their use can result in a surge in sales for the product. Since packaging now plays a very important role in the sales of the product, every manufacturer tries and puts as much effort into it as possible. These custom packaging are used for all sorts of products, for example, to pack coffee custom coffee boxes are used, for lipsticks custom lipstick boxes, for candies custom candy boxes and the list goes on and on. Several professionals in the market are making these custom packaging. You can resort to any one of these manufacturers to get the packaging made for your product. H5 packaging is one of these brands that have a great experience in providing custom packaging. Custom packaging which has all the below-mentioned features will surely make a difference in the wholesale packaging, but not just that it will improve brand image and sales of the company too.
Here are some features that will make difference in wholesale packaging;
Boxes that offer a wide range of shapes and sizes
The latest custom wholesale packaging which is available in a wide range of shapes and sizes can surely make a difference. Previously conventionally shapes were used, most commonly only square or rectangular boxes were available. But with the latest customization faculty boxes can be made in literally any shape desired by the customers. It can be star-shaped to heart-shaped, boxes can be made in the shape of a hexagon or pentagon too. Such shapes are very attractive and catch the attention of the buyers quickly.
Boxes that offer durability
The ready-made packaging is usually less durable when compared to customized ones. Custom wholesale packaging is usually made from materials like Kraft, cardboard, or cardstock which render durability and portability. Fragile items when packed into them are secured from any sort of damage. Almost all major perfume, cosmetic and edible brands use custom wholesale packaging to preserve what they sell to their target audience.
Boxes with effective printing that also promotes branding
Custom packaging with customization options, attractive design, and effective printing can lead to brand recognition. A potential customer might see your custom packaging boxes while it is being transported from factories to shops or on the retailer’s shelves. Printed boxes will help them identify your brand easily, just at a glimpse.
The exterior packaging boxes can be printed with elegant and attractive designs and in different colors, according to a client’s demands. Many printing techniques like UV embossing and foil printing can be used to make the packaging alluring. Imagine seeing a plain brown packaging box in a store and another package with printed elements of a product brand? What will you be attracted to? For sure, it’ll be fascinated by the one with beautiful designs and vibrant colors. It is not only attractive but also helps a respective brand in standing out against its peers.
