In Promo’s world, the pen is more powerful than the sword.
In fact, fountain pens can easily become one of the most recognized promotional products (for good reason).
Usually used as a substitute for business cards or for general marketing, they check all the boxes for effective brand products. Promotional pens are:
- Practical
- Are available in hundreds of styles
- Have a low cost per impression
- Work for just about every industry/brand
The types of promotional pens
Rollerball pen
Rollerball pens also use balls to apply ink. This ink is a water-based ink that provides a smoother writing experience, but the ink dries faster, so these pens usually have a separate cap that needs to be used.
Ballpoint pens are easily the most popular choice in the promotional space. They work by using oil-based ink to flow through a metal ball and then apply it to the surface. They usually have a clicking or twisting mechanism because the ink does not dry out easily.
Highlighter
Highlighters usually use felt tip or wax and have a bright ink color. They dry quickly, allowing the text or objects below to stand out without covering them. These are great for highlighting important parts of text or notes.
Gel pen
Gel pens use pigments suspended in water-based gels. This makes the ink vibrant and precise. However, these inks tend to skip more and the ink takes longer to dry.
Stylus
The stylus has a stylus tip or stylus function. They can be used with touch screen devices such as tablets or mobile phones. These types of pens usually have a ballpoint pen writing mechanism, and are available in plastic or metal.
Marker pen
The marker uses its compressed soft tip to apply ink. Marking inks are usually permanent and can be applied to most surfaces such as glass, wood, plastic, and metal.
Conclusion
Regarding promotional products, pens are usually one of the first things people consider (with good reason).
Promotional pens can come in many different ways, but if you pay attention to ink capacity, color and style, you can usually find a good choice to promote your brand.
You can view our full range of promotional pens here or talk directly with one of our team to answer any of your questions or immediately start creating some custom pens or other products with your logo.
