There is much that you can do with your WhatsApp business account and this encompassing automating your interactions with your clients. Yes, you heard that right. The gratitude goes to WhatsApp bots that you can do handle your client’s queries on this commanding messaging platform, that comes with extra level of benefits that have been discussed in this post.
Chatbot is all about a software application that fakes human-like interaction via text or text-to-speech option. A chatbot WhatsApp thus an application program that aids businesses to simply respond to clients’ queries with the use of WhatsApp. You can easily create WhatsApp bots making use of tools to easily connect with your customers that too in real-time and increase their business accessibility.
What is WhatsApp?
WhatsApp is the most well-known messaging platform, currently with more than 1.5 billion users, and gets used in over 180 countries. WhatsApp was bought by Facebook in the year 2014 for $19 billion and currently has a market share of mor than 40%. Its popularity makes it the finest possible platform to market products, services, and even that of gain brand popularity. WhatsApp announced its business version in the year 2018.
Talking about WhatsApp Business application, it is a platform that helps businesses attain an online presence and flawlessly connects with their customers via the WhatsApp bot. What’s more, it can even be integrated into CRM and ERP platforms to convenient the management of overall customer relationship operations.
Perks of using WhatsApp chatbot
There are manifold perks of using WhatsApp bot for your company. Once you use it, you would start experiencing it right away. But for getting started, you need some motivation and good reasons, right? Here are some quick perks for you to get started in this direction.
Highly Accessible
As mentioned earlier, WhatsApp is the most renowned messaging application so it is most probable that your customers actually have the platform on their smartphones. It, hence , enables customers to receive assistance on their preferred platform that they actually use daily. Being a popular messaging medium simply means a lot of customers already know and understand how to use it and are acquainted with its layout as well as functioning.
It, hence , makes communication easy and in the absence of the need for training and complicated setups. The availability of WhatsApp on phones of most of the people means customers do not really need to download a different application to be in a position to use WhatsApp bots, that are also available and that of highly accessible for use by both small, that of home-run businesses and huge sized enterprises.
Augmented Customer Service
It is true that WhatsApp bots can be used and integrated into CRM as well as ERP to help businesses with a diversity of customer relationship operations like that of sending reminders and notifications to customers, presenting and helping customers to explore the overall business product catalogue, giving real-time reply to customer’s queries and complaints, sending updates on the rank of tickets and their resolution as well as accumulating of feedback and commentaries from customers.
This is something that resolves the time customers have to wait in a queue to speak with customer care representatives and make countless button selections to simply reach the correct department to respond to their enquiries. Complex queries that cannot just get handled by the chatbot are automatically handed over to the customer care representative with the use of chatbot-to-human handover, which is presently a requirement – WhatsApp recently announced that companies or businesses must ensure that a WhatsApp bot can simply hand off customers to a human colleague.
Round the clock availability
You need not panic about connecting with your customers past your business hours as these chatbots are actually in a position of offering round-the-clock automated customer service. The point is simple, these bots stay alert and available round the clock, no matter morning, noon or late night ! And this availability is not at the cost of their efficiency. You get these bots attentive and efficient at any time of the day.
These bots are capable of handling frequently asked queries in a smarter and intelligent manner. Businesses do not really have to ensure the availability of customer service all the time. This is something that saves on cash that is otherwise gets used to hire and train staff on customer service. The availability of round-the-clock type of customer service translates to higher level of client satisfaction rates.
High level of Engagement
WhatsApp bots do have a high response rate as it boosts engagement with customers on diverse levels, with messages being sent back and forth. It is hence an interactive and visual medium, which facilitates engagement via active interaction. Being able to receive instant responses means that the customers can easily have a two-way conversation with the business. These back-and-forth type of responses even mean customers can get instant resolution to their overall queries.
Enhanced Marketing Campaigns and ads Opportunities
As WhatsApp is an already established type of marketing platform that is massively available to most people, most businesses are making use of WhatsApp bots to promote new arrivals of products, new services, future events, and discounted offers to their customers globally. The bot has a clear option of various formatting styles and allows for the presence of multimedia enabling the marketing team to be much more creative in their campaigns. By integrating it into CRM, businesses can easily analyse customers’ data and offer personalized type of recommendations on products and services.
WhatsApp integration is something that aids a business automate the massive size of repetitive marketing tasks like emailing and social media posting, hence freeing the marketing and sales team for more strategic kind of work. The ability of WhatsApp bots to make use of broadcast lists to send broadcast and outbound notifications assists in the marketing campaign. WhatsApp bots even create up the opportunity for clients to be in a position to sign up for company newsletters as well as promotions.
Conclusion
To sum up, you must check out the options like WhatsApp business API and ensure that your business grows in a productive, effective and powerful manner. These chatbots would not disappoint you for sure.
