Are you frustrated, seeing your soaps in the last row of a shelf in every store? Tired of searching and searching for what’s wrong with your product? Seeing the sales of your competitors fly by and yours still sitting untouched, lonely and cold, just barely being glanced at. (a bit dramatic but the point stands). We can tell it’s exasperatingwhen you know you have tried everything to bring your product quality to the top and still see no progress.
Well, we are here to tell you, nothing is wrong with your product. Yours might be a hidden gem yet to be found by the public. But have you paid attention to the external quality of your brand representative products? Soaps are damaged and degraded in different environments too. So putting some money in kraft soapboxes isn’t entirely futile, and not just for the sole reason of gaining fans and consumers.
There is more to your product than your product. Didn’t get what we meant? Well, consider this scenario. You are walking down the aisle in search of a new scented soap, and you see abrand new sale. You visit the section and find the various products lying in a row. One is simply encased in a boring brown box, with a taped logo saying “Soap”. Then there is another one, lying in all its glory, a minimalist, pretty, glamorous, and enchanting colored box with the logo of the company at the top.
According to Fortune Business Insights™, The global soap market size was USD 34.09 billion in 2019 and is projected to reach USD 55.29 billion by 2027, exhibiting a CAGR of 5.0% during the forecast period.
Which one will you choose? One that is much more promising than the other, we are sure. Now if you use the boring brown cardboard soapboxes that give little to no customization, will you be able to sell more? No. But when you opt for the right marketing strategy by choosing the only custom soap boxes, you will land your soaps directly on the front shelf of a retailing shop.
If you want to know more insider tips on how to get your soaps selling without worrying, keep reading. Let us talk about how we can act upon the trends and how to manage them as a beginner to get sales.
The Act of Bringing Your Soaps to The Front Shelf
The “Sensation Transference” theory by Louis Cheskin is a great way to tackle this problem.
How to attract customers with just designing elements? Well, there is no right or wrong ways to do it, but let’s look at some of the main ways we can bring our soaps to the front of shelf with custom kraft soap packaging for soaps.
Design Minimalistic Soap Display Packaging
Use the trend to your benefit by giving minimalistic packaging design for custom soap boxes. One that is perfectly displayed in a product display kraft box. It allows you to spend less as well as choose designing features that are said to be in trend.
Skincare enthusiasts as well as the general public like things that are done well. Especially for everyday products like soaps. You don’t want a customer to be overwhelmed and glance away from your product. If you choose too many add ons or features that don’t compliment your brand’s identity, it will land you in a pit of fury. Because the loss will be greater than customers.
Use Durable Packaging Materials
Use materials that are well sustained and give your product a chance to hold up to its glory. A custom box serves more than one purpose. It protects your soap from dangerous situations and protects it from high temperatures while being shipped, and stored on a shelf.
Glamourize With Window Boxes
This may seem simple but is a fair interesting way to lure customers in. The window boxes for soaps help the consumer get a glimpse of what they are going to buy. Which can be better if your soaps are on the front shelf of a grocery store or a retail shop. The digital printing options can further enhance the outer edges and give off an essence of glamour.
Add An Exciting Mix Of Fonts
Choose a mix of fonts that will grab a customer’s attention right off the bat. It is something only a few can do. And you can too if you choose the right font with the right pair. The designing of the entire box matters, but getting the logo and printed slogans are also what plays an important role in bringing your soaps to the front line.
Show Off Your Brand’s Personality With Custom Kraft Soap Boxes
You do not want your product to just sit on that first row and never get touched. Instead, you want it to steal hearts in a glance and catch the attention of purchasers before your competitor does. Show off your identity with additional features that make your product stand out and give them a real reason to be liked. This is why putting your brand’s essence is important. Use designing features described above and create a new trend by sticking to what a customer will like. All the while being in full control of your custom soapboxes.
