Did you know that up to 80% of people spend time researching a company online before they decide to use its services or make a purchase? Simply put, if it’s hard to find your website online, you’re missing out on customers. This is why it’s so critical to implement SEO strategies for your HVAC company.
Unsure how to get started? You’re in the right place.
Keep reading to learn the most important SEO tips and tricks for HVAC businesses like yours. By following this advice, you can start getting more eyes on your site, which can eventually lead to more sales.
1. Incorporate Keywords in Your Content
Start by making a list of the keywords you want your site to rank for when someone does an online search. For example, you might want to rank for the following terms:
- Emergency HVAC services
- Air conditioning repair
- Residential HVAC services
- Commercial HVAC services
- Furnace repair
Once you have your list of keywords, make sure you use them throughout your website. For the best results, you can create specific pages for specific keywords. For instance, you might create pages for each of the services you offer using the keywords we listed above.
Just remember not to go overboard. Quality over quantity is important here. If you put too many keywords in your text, this is known as keyword stuffing and it will get your website penalized by search engines. Focus on writing high-quality content for your target audience, using keywords thoughtfully and naturally throughout.
2. Put an Emphasis on Local SEO
Since you have a limited service area, it doesn’t do you any good to get HVAC leads from around the country. By focusing on local SEO efforts, you can ensure that you’re reaching people that live in areas you serve.
You can include the names of the cities you serve throughout your content and even create a page on your website about the areas in which you work.
Also, make sure you create a Google My Business account for each physical location you own. And, include your contact info prominently on your website so there’s no confusion about where your business is located.
3. Have a Mobile-Friendly Design
These days, most people do online searches on the go from their mobile phones. If you don’t have a mobile-friendly website, any potential leads that find your site will immediately leave in search of a site that’s easier to use from a phone.
When thinking about your mobile site design, remember the following tips:
- Keep contact forms short and make sure the fields and buttons are easy to tap with a finger
- Include a click-to-call button to make it easy for people to contact you
- Keep paragraphs short, with plenty of white space so content is easier to read
To see how mobile-friendly your site currently is, pull it up on your own phone and click around, looking at it as if you’re seeing it for the first time. Then, make adjustments as needed.
Start Using These SEO Tips and Tricks Today
After reading through our top SEO tips and tricks for HVAC companies, what are you waiting for? It’s time to take these tips and put them into action. Then, make sure your sales team is ready for an influx of leads!
Looking to learn even more about the importance of SEO? Check out our other articles before you go.