With the New Year ringing in, social media marketers are on the lookout for the latest trends in the coming year. Instagram trends are no exception to the rule. Then, it is impossible to foresee everything and so, you need to watch out for the latest trends.
According to an article published in the Entrepreneur, brands can build a successful social media strategy in 2021. These days, people like to see various kinds of content with rapid speed. That is why you have Facebook Stories as well as Instagram Reels. Short videos perform better.
In this article, we will discuss the top five Instagram trends you need to focus on in 2021 and beyond. Read on to learn more.
1. Embrace an IG challenge
As far challenges are concerned, it is not new on Instagram, but inflated amid the corona pandemic. These challenges spread very fast just as memes, following some precise guidelines. Each of these directs to more than one post and therefore, an exciting way to mix and match the content.
There are many ways to accept IG challenges. These include following popular content creators, especially videos to discover the existing trending challenges. The other way is to kick-start your brand challenge on Instagram. TikTok has accepted challenges and so can use if you are using Instagram.
2. Avoid hesitating to become more casual
With the abundance of memes and challenges on TikTok and Twitter, Instagram business profiles lack beautifully curated content as was a couple of years back. It is a good thing to happen. You might be wondering why or how. Well, creating awesome content amid the epidemic is challenging, implying you can use fun, casual images and videos on Instagram to pique audience interest.
Not so curated photography, using popular memes and Twitter screenshots will make your brand look more relevant and engaging.
There are some smart ways to create casual content on Instagram. Here is how:
- Look for a trending meme and ensure your brand’s voice fits into the same.
- Use a fun tweet that you did share or if a fan has posted. You can use such Twitter screenshots in your IG post.
- Rather than creating a professionally designed and edited video, shoot a video using your smartphone and make the visual look casual.
3. Sum up or inform using IG Guides
Instagram Guides was incepted in the year 2020, used for wellbeing tips and tricks. The photo-sharing social app collaborated with businesses as well as content creators to present self-care guides to assuage anxiety or grief when sheltered in a place. Since that time, IG Guides became popular and introduced to all in many ways.
You will find three major guides including:
- Places that suggest areas in your city or somewhere else
- Products that introduce or suggest your favorite items
- Posts that suggest that you designed or saved
In each guide, you will find a small segment right at the top where you may sum up what it is all about in the first place. These are also live on your IG account page as its individual tab, adjacent to the IGTV tab. It means you have other ways to accentuate your evergreen content identical to IG Stories highlights. Besides, quality content always helps you buy Instagram comments.
Some brands are using the Place Guide to introduce the top restaurants, bakeries,or cafes in the city. This Guide has a little blurb for each place – a map with location tags and a method to send it to a foodie friend you know.
You might be wondering how to use Instagram Guides. Well, introduce all the products, display the favorite businesses in your neighborhood, and write informative articles on any subject your business is obsessive about or relevant to the topic.
4. Create revenue via Instagram
Instagram is not only about selfies and shopping today. The app offers you many ways to convert customers sans leaving the social app. Today, with the inception of video adverts through IGTV, content creators can gain 55 percent of the revenue generated through purchase.
There are a couple of ways to generate revenue via IG. Set up your IG shop for your company, utilize product tags in your Instagram posts as well as Stories, and collaborate with content creators as part of the influencer marketing strategy.
5. Use simple graphics in carousel content
You can create IG graphics using easy, free tools or apps. Make your content easy to understand. The topics could be mental health, relationship tips, and racial justice.
You can create carousel graphics by:
- Choose a topic and convert educational info into slides.
- Use apps that have ready-made templates.
- Change your infographics into slides.
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Although this is not a comprehensive list of Instagram trends, the most essential ones are mentioned. You can look up some other trends and comment below. What trends you are following?