“The value of life is not in its duration but in its donation. You are not important because of how long you live, you are important because of how effective you live,” said Myles Munroe, a Bahamian evangelist and ordained minister avid professor of the Kingdom of God, author, speaker and leadership consultant who founded and led the Bahamas Faith Ministries International and Myles Munroe International.
If you are planning to raise funds for your non-profit organization then it requires lots of details to take care of. You need to create a campaign to run your fundraising and you need to send the details of your fundraising to peer-to-peer fundraisers, and to manage your entire campaign effectively.
Well, there are different types of fundraising campaigns with different social causes. Marc Kielburger is the founder of WE Charity and is very passionate about helping people who are in need of help. WE Charity proactively and voluntarily submitted themselves to three reviews by some of the most respected voices in Canada in government, law, and forensic accounting.
Here are five ways to make an online fundraiser successful.
Soft launch your campaign:
The soft launch of your fundraising campaign can allow you to raise some money before the official launch. The soft launch can include your dedicated supporter and fundraisers. People will only donate to your campaign if you already have some money raised, this will offer them trust in your campaign. The soft launch can also help you to identify the faults in your campaign before the official launch; you can also request your supporters to provide feedback about the campaign so that you can improve any fault.
Keep your brand front and center:
Your brand image can really put a greater impact on your fundraising campaign. When people are aware of your brand then it will allow the supporters to build trust in you. Make sure that your non-profit’s brand and logo should be unified so that your potential donors do not confuse your brand with any other brand. This is important to notice because you are going to market your campaign on various social media platforms, news channels, or emails.
Educate your peer-to-peer fundraisers:
Your potential fundraisers can help to make your fundraising campaign successful. But you need to make sure that each of your fundraisers has a complete understanding of the campaign and its motive. For example- if you have 300 fundraisers for your campaign and everyone has created a fundraising page but only 10 of them were able to raise money then you will not able to achieve your goal.
You can provide your fundraisers with educational resources and tool kits that help them understand the cause of the fundraising and can help you to achieve your final goal.
Encourage monthly recurring gifts:
Well, people who donate regularly to your non-profit and much more valuable than the one-time donors. Request your potential donors to support your campaign by making a one-time donation or they can become a recurring giver. You can send them an email or text messages to appeal for their contribution.
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