No brand, in this day and age, can work its way to the top without a good logo. With so much to do – strategizing, planning, marketing, mapping, etc. – a logo gets pushed to the very back of the mind and many businesses even think that it’s not important. What they don’t realize is that a logo is the most critical tool in the product promotion arsenal.
At a time when e-commerce is making waves, when online shopping and video shopping are reigning supreme and have become the primary means of retail, it has become increasingly important for brands to stand out from the crowd, which is why a good logo design is an absolute must for all businesses – new and old – to adopt a logo that suits their brand persona and brand purpose.
A logo is important because in such an oversaturated market, it is the instrument which will help you climb the ladder to success. In order to climb the ladder to success, it is vital that you understand the significance of having a good logo attached to your brand. Let’s jump right in!
- It Grabs Attention
In such a fast-paced world that is overly competitive, it is hard to sustain a person’s attention for long, especially when it comes to consumers. Businesses literally have 2 seconds to convince customers that their products and/or services are worth a look or even worth considering. Here’s where your logo comes in. Your logo can grab attention faster than any claim or promise your company might have made or any number of discounts you may have on the table. A logo can also communicate your brand’s core value in an interesting way. Therefore, if you have a solid logo to speak for your company, that short attention span can work to your advantage.
- It Reveals Your Identity
A logo is the foundation of your brand identity. It should be imprinted on all your products, your business cards, and your website. Your logo communicates ownership and helps a customer distinguish you from other brands. It tells the world who you are, the type of products/services you offer, and how your brand benefits your consumers.
- It is Your Business’s First Impression
Your logo builds the first impression of your business in front of your customers. Your customers can have an impressive understanding of your business if they see your logo before entering your store or your website or while leaving. This actively demonstrates that you literally have one chance to get it right – to immediately communicate proprietorship over the products/services you sell or the niche you dominate.
- Invites New Customers
People are drawn towards vibrant colours and interesting designs; therefore, your logo should be designed in a way that it attracts customers and intrigues them, prompting them to at least take a look and hopefully trigger a purchase decision.
- It Helps People Remember You
For some people, it is tough to remember names or words, but an image has a different impact and tends to stay in someone’s mind for a long time. Similarly, as a brand, your logo will appear in your customers’ minds when they need your product or your services – it will enable you a real competitive advantage.
- Fosters Brand Loyalty
Use your logo as a tool to cultivate brand loyalty – it can give customers something to latch on to, both physically and emotionally. Consumers today crave consistency. It gives them a sense of security. Your brand will become more familiar to customers as it continues to grow, which will create a credible image for you and your business.
Keeping these 6 points in mind as you design your logo will take you a long way. The world of virtual shopping and live video shopping are fiercely competitive and in order to grow and succeed in an overcrowded marketplace, your logo will be instrumental in taking your business to new heights.