Content marketing has become one of the best ways for businesses to grow their companies. It offers a way to both inform your customers and convince them that your products are worth buying. That’s why 84% of organizations now have a content marketing plan.
However, creating and maintaining a business blog takes a lot of work, so many companies avoid investing in the process. Keep reading to learn why doing so is a mistake and why every business needs a company blog on their websites.
1. Post Important Business Information
It’s not always easy for your customers to find information about your business. You may release new products, change your prices, and many other things without an easy way to reach people who have an interest. If all you do is release a press release, the chances are good that the people who will find that information valuable won’t see anything.
That isn’t as true when you have a blog. A blog provides you with a way to organize all your company news for your customers. You can then post your business news from your blog on your social media accounts and email list to ensure everyone has the latest information about your company.
2. Build Industry Authority
People shouldn’t just take your word that you’re an expert in your industry. If you offer specialized products and services, your customers need to know that you know to create amazing products.
One way you can convey that experience is by creating blog posts. You can target industry topics with your blog that people search for and use those topics to prove you know your stuff. Doing this will help establish your authority and increase people’s trust in your products.
3. Get Search Engine Traffic
Free search engine traffic is one of the best reasons to create blog content on your website. Many people use Google and other search engines to look for information online. They use keywords to do those searches, which you can target with your content.
You can get estimates for the most highly-searched keyword phrases on the internet. Your goal will be to target the search phrases that get the most searches and rank on the front page for those terms. Once you start ranking for many keyword phrases and build your website authority, you can start getting free traffic for as long as you remain on the front page.
4. Improve Your Social Media Presence
You don’t only have to post blog content on your blog and leave it there. You also have the opportunity to repurpose content and post it on other platforms.
One popular way to do this is to post links on your social media accounts. You can post teasers on your social accounts that convince people it’s worth clicking through to read the rest of your content.
Infographics are another excellent option for repurposing content. You can create a well-designed visual to explain what your blog content contains to make it easier to consume. Check out a few infographics examples to see how you can get this done.
5. Talk About Your Products
You can do a lot to discuss your products on a product page, but you only have so much room. There are times when products solve complex problems, and you only have enough space to put in bullet points. In situations like this, it makes more sense to create long-form content that explains things more clearly.
You can use a blog for this task. The content you can create around your products is helpful for going in-depth about how your products are useful. This information will help readers understand why your offer is beneficial and make a better case for potential customers.
6. Attract Links
You’ll attract many links to your website over time. However, those opportunities are limited when you don’t have great content on your website. You may get a few links to your homepage and product pages, but not much else.
Creating great content changes the game when it comes to backlink opportunities. If you can create an authoritative resource on a topic, it dramatically increases the chance of other websites linking to your content.
Doing this benefits you in two ways.
First, you’ll get more referral traffic from the websites that link to you. In addition, you’ll increase your website’s authority and get a better chance of ranking for more keywords on Google.
7. Build a Customer List
People that view your informational articles aren’t always in the mood to buy. They’re there to get answers to a question. They won’t buy anything until a later date.
However, that doesn’t mean you have to let that lead go away. If you can offer someone value on your website, you can convince them to give you an email list to contact them later.
You can use your informational content to promote an email list that you can send promotional emails to later. This will help you retain leads and convert more of them to customers.
Start Your Business Blog Today
You need every advantage you can get on the internet to make your business stand out and position yourself as an authority. Unfortunately, it’s not easy to do this if all you have is a few pages on your website that don’t offer much information.
That’s why creating a business blog is so crucial for companies of all sizes. Start a blog on your website today to start informing your customers and positioning yourself to get more potential customers for your business.
Check out the blog to find more blogging tips that will help you continue to grow your website traffic.