Google will always want to serve its users credible content from the most authoritative sites. To continually make this happen, search engine results feed on SEO best practices and link building. With the right keywords and high-quality links, businesses can enjoy significant visibility on Google’s search engine results page.
The global eCommerce industry is growing at a fast rate, and so is the competition. Now more than ever, your eCommerce website needs more than a great inventory and affordable prices. Your online store can leverage link building to ramp up its visibility to potential customers and ultimately improve ROI. In this article, we review what eCommerce SEO experts are saying about link building for company growth.
Link Building Defined
Links work just as much as how references work for an academic thesis. The more relevant references you have, the more depth your research enjoys. Similarly, a link to your website enables Google to classify your content as quality. Then they can rank you above others.
The process of getting these links to your website is called link building. It involves the acquisition of hyperlinks, also known as backlinks from other websites, back to yours. Generally, search engines will use these hyperlinks when crawling the web. They do this to index web content to retrieve them quickly. It’s a given that Google will place a high-quality product page or blog post over a keyword-stuffed one. The volume and quality of links pointing to a webpage help with this ranking.
There are several link-building strategies. Some of the most common include broken link building and replicating your competitor’s best links. According to eCommerce SEO experts, the benefits of link building for businesses are numerous. Here are three of them.
3 Benefits of Link Building for eCommerce Business Growth
1. It helps to build credibility.
When you publish content on an eCommerce product page, the chances are that there may be several products similar to yours. How does high-quality content outrank the others? That’s where credibility comes in. As a matter of fact, that’s a priority at Google—aiming to provide users with relevant results at all times.
For Google to be successful in this quest, it focuses on domain authority. Domain authority is a search engine ranking score that determines a website’s relevance in its niche. This authority is what makes you rate WebMD over an unknown health blogger.
Links go a long way to determine this domain authority. Becoming a go-to for specific information builds your credibility and trustworthiness. Beyond the numerous benefits of being a credible platform, earning the trust of your market is a gold mine.
2. It helps to increase web traffic.
Search engine optimization is a great way to improve visibility and organic traffic for your eCommerce site. It involves building links to websites that are relevant to yours. By targeting relevant audiences, you will improve your traffic from external sources. For an eCommerce company, an increase in traffic leads to improvements in the entire marketing funnel. So link building can help your eCommerce platform a great deal, especially with the acquisition of leads.
Acquiring traffic through SEO and link building can be a daunting task. Although sticking to a customized keyword phrase is essential, it might not be enough to generate the traffic you want. These days, search engines have intelligent algorithms built into them. It has made it easy to detect any foul play with your link-building efforts.
3. It helps with relationship building.
Relationships are crucial for company growth. Link building helps improve relationships within your niche. You’ll not only be creating links for your website, but link building also draws you closer to other key players. With these brand associations, you’re exposing your business to potential collaboration and significant levels of shared influence.
Generally, link building, when done right, can help place your brand at the forefront of your industry. The benefits of link building may not actualize over a short period. However, it pays not to cut corners. There are no shortcuts to becoming known for what you publish. It takes consistent efforts to strategize and evaluating your SEO strategy. You can enlist an SEO agency for your business if the workload and technicalities are too much to bear.