Trying to build an audience on Instagram?
Who wouldn’t? The platform has over a billion users, making it one of the biggest markets your business could target.
Brand building is easier than done, however. Even with that many users, it’s a struggle to build your audience. Everyone is vying for people’s attention, after all.
Don’t stress over it, though, because we’ve got effective tips to help you get started. Continue reading our guide right here to build a brand and audience on Instagram:
Interactive Instagram Stories
Instagram is unique when it comes to digital marketing because of one feature: Instagram Stories. Stories are short clips or posts that only last a day and then they disappear. Posting stories every day is already a good way to keep your brand in front of people’s eyes but you can take it one step further.
Make those stories interactive.
Instagram now lets you use stickers to increase audience engagement. Run polls, encourage likes, or ask questions directly on your Stories. Turn passive viewers into potential leads.
Take Advantage of Hashtags
You can’t mention Instagram and online marketing without bringing up hashtags. Use hashtags to make it easier for people to discover your Instagram content.
Don’t use random hashtags, however. Try to focus on hashtags with a lot of posts. Those are high-volume hashtags so there’s a higher chance of more people finding you through the platform’s Discover feature.
Buying a Good Start
Do you want to look more like a reliable source of information and products for your niche? You need to build credibility. With an authoritative account, more people will flock to your brand instead of the competition.
Of course, one way to appear authoritative is to have thousands of likes and followers. You can get a boost early on by paying for services to get Instagram likes and followers. A single purchase could grant you enough likes to make your account look professional and well-endorsed.
Keep a Schedule
The trick to social media marketing is to know your audience.
Use analytics tools to know their age range and location. More importantly, identify when they get online. Schedule posts to go live when your audience is up.
Make sure your audience knows your schedule too. This builds anticipation and more people will get online as they look forward to your next upload. Whenever you do post something new, create a new Instagram Story to highlight it in case some people missed it.
Build an Audience on Instagram Today
Now you know the different steps to build an audience on Instagram. Follow a schedule, buy a few likes or followers to boost credibility, use hashtags, and make your Stories more engaging.
But why stop here?
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