The travel industry contributes trillions of dollars each year to the global economy. Being a travel business, you have to make sure that your company gets its fair market share. While offering great hospitality and quality services, your business needs to market these services. One of the best ways to market your travel business is by using direct mailing lists containing the email addresses of travelers who frequently use travel services. These direct mailing lists can be built over time, or they can be bought from data list companies such as List Giant. With that being said, having a direct mailing list is one thing, and implementing it is another. This article will help you understand how you can use direct mailing lists effectively for your travel business, so read on. Also, read about content marketing.
Acquiring Email Marketing Lists
Before you can effectively use email marketing lists, you have to get your hands on quality email data that is both targeted and fresh. If you have email lists that aren’t targeted and contain irrelevant email addresses, you will not get the marketing campaign’s desired results. When it comes to acquiring email lists, you can use opt-in forms on your website and wait for travelers to fill up the form and give you their email addresses, or you can buy an already complete and targeted travel email list. The email lists offered by email list providers are collected through the owners of email addresses’ permission. Moreover, the email lists that marketing data companies have for sale belong to individuals who frequently use travel services or have a keen interest in travel and tourism.
Creating Email Content to Send to the Email Lists
Once you have acquired high-quality email lists, the next step is to send engaging emails to the list’s email addresses. There are different email content ideas that you can get inspired by when creating email content for your travel company’s email marketing campaign. You can use the following types of email content in your emails:
- Destination guides containing helpful and informative information about travel destinations the recipient might be interested in.
- Tips and travel information that might be helpful for someone who is planning their trip.
- Guides about some major attractions to visit or popular activities that the recipient can incorporate in their travel plans.
- If you plan on building trust, you can also create emails that tell your previous customers’ stories that had a positive experience while traveling with your company.
If you have the recipients’ date of birth, you can even send birthday wishes to your loyal customers to make them feel special.
Decide on the Frequency of Emails You Want to Send
Even the best direct mailing lists will not show results if you send emails too often or are sending emails with too much gap in between. Make sure to choose an email marketing calendar and stick to it when sending regular emails to your email list.
Sending your email to the recipients
Once you have set up a good frequency for sending emails, you can send emails to the recipients. The first email, also known as the welcome email, should be warm, and it should make the recipients feel like they are getting some value out of it. At the same time, the first email should be introductory.
The email address list is an excellent investment for your travel business. By putting little money and effort into building and maintaining this list, you can retain valuable customers.