You must be thinking – the term “SEO” is relatable, but how about “Technical SEO”? Is it necessary for an online business’ progress? Well, the best SEO Company in India denotes that technical SEO is an integral part of the whole SEO tactics.
So, in this article, you will get to know every important thing about technical SEO stated by a leading SEO agency. To find out more about conversion rate optimisation check out EngineRoom
What is technical SEO?
Technical SEO is a step of website optimization to help Google or other search engines to crawl, find, understand, and index various website pages. The main goal of technical SEO is to improve website ranking and be found on relevant search queries.
It’s been said that technical SEO is quite complex to work on. But it will still depend on the requirements.
Usually, search engine crawlers detect the content from pages and use the links to find out more relatable pages. To know everything about technical SEO, one should have a basic understanding of a few common terms.
Just like explained below:
· Robots.txt
As a website owner, you may have heard about a ROBOTS.TXT file that notifies search engines where they can and can’t go on your website. So basically, Google indexes pages that they could not crawl if any links point to those pages. This could be literally confusing for newbies, so they should contact professionals to understand and complete a few settings.
· Crawl rate
Robots.txt file has a crawl-delay directive that crawlers support to set the amount of time web pages can be crawled. However, for Google’s rules, you need to change the crawl rate in the search console to establish ease of work.
· Restrictions for website access
If you want that Google can’t access a few pages, but users can reach that page, then you will have three ways – avail login system, HTTP authentication, or IT Whitelisting that allows any specific IP addresses to access that particular page or website. Such types of settings are helpful for staging, test, internal networks, development sites, or restricted allowances. It will allow users to access the page, but Google could not access the page or even index it.
· URL sources
A crawler creates a list of URLs that they find on the website or any pages. And, any secondary system that is used to find more URLs is called sitemaps that are created by users and have lots of systems on the pages or lists.
· Crawlers
It is a system that holds website or web pages’ content.
· Renderer
The renderer is something like a browser that loads a page using CSS and JavaScript. This process will happen so that Google can go through the website the way any visitor could see.
· Index
It is nothing but stored pages that Google represents to the users or visitors.
The list doesn’t end here, there are lots of terms that you need to consider learning technical SEO. For better understanding, you need to contact an SEO company in Ahmedabad that can provide you with in-depth knowledge.
