Reputation management refers to how the company creates a positive image. Since most transactions happen online, creating an excellent brand is helpful. It allows businesses to attract more customers. There are a few issues, though. First, it’s not easy to encourage people to leave reviews. It doesn’t matter even if they liked the products and services received. Another issue is dealing with an array of negative reviews. It’s not easy to spot them online to create an individual response. The good thing is that there are reputation management tools available. They can help spot the reviews related to the company and make it easier to respond. Below are some of them.
- Reputology. Reputology is an excellent tool for finding and monitoring all brand reviews on the Internet. It includes platforms like Yelp, TripAdvisor, and Facebook. The best part about using this tool is that it’s location-specific. For regular stores with an actual shop, it’s a crucial tool. It also helps for franchises with different locations. It’s easy to monitor each branch separately. Analyzing why some branches are doing well over the others is also another benefit of using this tool. Overall, Reputology is useful and easy to navigate. For businesses that only started using reputation management tools, it’s highly recommended.
- SimilarWeb. This tool is probably among the highest-ranking websites available. It’s crucial in understanding how much traffic a specific website or blog receives. It’s also a free tool but has excellent features. Another quality of this tool is that it can determine the time users spent on each website. If there’s a high bounce rate or low page views per visit, it can also capture the information. It’s possible to take the necessary steps to improve the website based on the results. It allows the page to become more competitive by taking minimal, but useful upgrades.
- Mention. This tool works like Google Alerts. It allows users to receive daily updates of online mentions. It includes information across different platforms like social media, blogs, news sites, reviews pages, and even television. With this tool, it’s easy to determine factors like sentiments, influence, and reach. The business will know what the people have to say about the company and when they said it. Creating smarter marketing choices will happen as the next step. In reputation management, everything begins with determining how people feel about the business. Thinking of the right approach to please them comes next.
- Awario. This tool also helps in social media monitoring. It provides information about what people say regarding the business on different platforms. It includes who the people are, what they said, and where they live. The mention breakdowns will also determine if what others said is positive, negative, or neutral. If there are significant changes or trends, Awario will send an alert. While this tool is slightly pricey, it can be useful in many ways.
- ReviewTrackers. For a thorough analysis of all online reviews about the brand, this is the perfect tool. It covers more than a hundred review sites. If there are essential reviews that business owners should check, they will send an email. Therefore, there’s no need to check the app frequently. By analyzing this tool, it’s easy to determine which aspects of the business get mentioned frequently. It also details the areas that require more attention. Improving the online brand becomes easier with this tool.
- GatherUp. It’s not easy to ask customers to leave positive reviews. However, according to surveys, many of them are willing to do it. If they know how to create reviews, they will give it a try. A simplified process will also be encouraging. It’s where this tool becomes useful. It helps by sending a personalized request to the customers to leave a review. These reminders will change people’s minds and make them say something good about the business. It’s crucial to use this strategy since negative reviews can easily overwhelm the brand’s reputation. One angry review can skew the company image. The best way to counter it is by flooding the Internet with excellent reviews.
- Grade.us. This tool works like GatherUp. It helps convince more people to leave positive reviews. It can use email campaigns, direct messages, and text messages. There are also templates available to make it easier for the customers to say something nice. Apart from encouraging reviews, it’s also useful in notifying newly published reviews. The review performance and sentiment analysis also happen using this tool. When used appropriately, it can lead to significant results.
- YouScan. This tool is also about gathering different mentions and reviews about the company. The good thing is that it’s easy to filter the results to get more specific insight into what people have to say. It also includes interactive graphics and charts to understand the significant trends. Taking the next steps based on the results will be easier because of YouScan.
- BuzzSumo. While this tool has the features of other reputation management websites, it can also analyze competitors. It helps in checking competitor mentions and common keyword mentions. It can also help in the search engine optimization efforts. SEO is about doing better than other websites, and this tool can create a significant boost. It’s also customizable so that alerts will only get sent when necessary. There’s a minimum engagement value that the user can include in the settings. Therefore, there’s a chance to decide whether there will be instant or daily updates. If the user has not received any update at all, this tool can also do it.
Reputation management tools are worth the price
These reputation management tools come at different prices. Some of them are available for free. As long as there are premium features that are worth paying for, it would be worth it. Don’t settle for free tools that don’t have a positive effect. Since reputation plays a significant part in the business’ success, the company should invest in these tools. Of course, determining the ways to improve overall reputation is even more vital.