In normal times, a company already has to face obstacles of all kinds. The pandemic has made 2020 a year in which having your own company may have looked like an extreme sport.
However, we have reason to believe that things will get better in the future. Experts estimate that the US economy will grow 3.5% in the first quarter of 2021 and that in the second quarter, exports will return to their pre-coronavirus level.
Here are some tips to ensure the growth of your business in 2021.
Automate your business process
Whether it’s about a lot of paperwork to do or time-consuming accounting and employee management today, you can rely on many apps that automate these processes. So many companies utilize employee tracking software as it helps to manage remote employees so much and is very easy to use. And many of them come in free options with sufficient features to help you streamline your business. In that way, you will unload yourself from time-consuming activities and dedicate time to business planning, advertising, and so on.
Rely on your financial advisor
When searching for a suitable financial solution, rely on your trusted advisors. It can be your accountant or advisor from the bank. Anyway, the accent is on confidentiality and trust. Keeping your financial and business issues and decisions away from your clients, employees, and suppliers is necessary to maintain confidence and overall performance. So keep your advisors on speed dial as they can help you navigate the market and legislations related to it.
Consider share buy-back
This tip is more dedicated to large-cap companies that generate stable and significant revenues. Share buyback means that a company can launch a repurchase operation on its own shares’ stock market to cancel them. This decrease in the number of shares will increase net earnings per share. The company may also wish to distribute them to its managers or employees or cover a future subscription plan. The repurchase of shares can be of an equal number for each shareholder or concern only the shares of a specific group of shareholders (with a premium). Or the company can repurchase them at market price.
Analyze the strength of your business model
The Covid-19 has considerably changed the situation, and certain activities will probably be called into question. Today, one must invest time and energy in the business model’s strategic analysis to guarantee its resilience.
Use targeted social media advertising
Using your clients’ or customers’ database and figuring out their consuming profile, you can target those on social media platforms. Facebook is a must and considers Instagram or any other platform your customers are prone to use. Targeting the right people via social media is the most valuable tool to attract new and retain loyal customers for your business.
Running a giveaway is also a perfect way to increase the engagement and number of clients.
Scrutinize your customer’s needs
Knowing the needs of your customers is crucial. Read their reviews of your services and products to understand better how they see your business and products. Also, take a look at your competitors’ reviews and figure out your weak point that you must get rid of.
Rethink your insurance strategy
It’s time to question your insurance strategy. In a market that can remain extremely tough for a few years, you have to think about prevention, or setting up possible shock absorbers.
After a year of crisis, everyone is tired, it can be challenging to concentrate, and listening skills are reduced. Yet, it is essential today to hear what is going on from organizations to identify possible problems and see new risks coming. We must give ourselves the means to listen in terms of organization and availability.
It has been a harsh year, but there is much to be hopeful of. Companies will emerge stronger and more resilient from this crisis, which has shown organizations and individuals’ extraordinary adaptability.