Are you on the hunt for opportunities to promote your new business? Did you come across sticker marketing, but are sure what it entails? Or are you simply looking for ways to grow your business beyond traditional advertising strategies?
Look no further, we have everything you need. We will introduce you to the most effective ways you can use custom stickers to grow your startup. All the tips you will find here are hands-on and can be tackled immediately, so let us jump straight in.
1. Add stickers with every order
The great thing about stickers is that they are very cost-effective. They often only cost a few pennies per sticker. This makes them the perfect add-on to every order or purchase without exceeding your budget.
This way, you can really tap into the power of stickers. If received in the right moment, they are not even considered as advertising. Instead, they are seen as a gift. Gift-giving is an established marketing strategy that is rooted in the rule of reciprocity.
This rule is a concept coined in social psychology and describes the subconscious reaction ignited when we receive a gift. The receiver feels the need to return the favor, which can take the shape of a post on social media, a purchase or a recommendation.
Moreover, gift-giving forges positive associations with your brand in the minds of your customers. This increases the likelihood of repeat purchases and the chances that your customers will use your stickers. Just imagine your logo or slogan as a laptop sticker. This turns your existing customers into brand ambassadors.
2. Use them as event handouts
There is no need to restrict your efforts to your existing customers. Instead, you can use stickers as business cards with a twist.
They make the ideal handouts for events and exhibitions. The last thing you want is for people to forget you and your business as soon as they leave the premises. With a little business card, you can make sure that your business will stick.
Opposed to traditional business cards that either end up in the bin or in someone’s wallet, stickers can be stuck to a wall in their office or their desktop, giving you that prime spot and ensuring that they will reach out next time they will need your services.
If you love this idea, we recommend getting your details printed on vinyl stickers as these are super versatile, giving your customers the freedom to use them any way they would like to.
3. Elevate your packaging
Unboxing videos have long been a viral trend, and they have secured the unboxing experience a fundamental spot in the customer journey. Using stickers, you can turn every step of the unboxing process into an interaction with your brand.
You want to ensure that your packaging matches your brand values and ethics. Many sticker makers offer great sustainable materials which are absolutely perfect for you, if you are already using compostable materials.
You can choose between paper and bioplastic options, which both completely decompose within 12 weeks. If you are after short-term indoor uses, paper is perfect for you. Bioplastics, on the other hand, are more resistant and are available as white or transparent stickers.
4. Pump up your merch
But the power of stickers does not stop there. If you want to generate as much visibility for your brand as possible, make use of logo stickers. By applying your custom stickers to USB sticks, lunch boxes or water bottles, you can become part of your customers’ day to day lives.
Through using stickers to brand these items, it allows you to purchase them in bulk. This way, you can secure a lower price and then continue to customize them according to your needs.
Creating your own merch also offers a great opportunity to expand your range of giveaway options, allowing you to further tap into the power of reciprocity.
We hope that these four tips showed you how versatile stickers are and how you can use them to hit those growth targets and gain visibility for your business. Should you have any questions at all, please feel free to leave a comment below, and we will get back to you. If you are already using stickers to promote your business, we would love to hear from you.