People spend most of their time at home (due to lockdown). The global pandemic has taught numerous lessons to every industry. Among all digital sector has not been affected heavily. Still, the digital industry has got many lessons to learn and implement in the ongoing. This allowed marketers to integrate influencer marketing with the existing strategy and grow their business.
FACT: During the COVID period, individuals reported an average of 3 hours and 37 minutes on social media.
It gives you a clear picture of why influencer marketing is a must in your marketing strategy.
Starting from the COVID era, people have inclined more towards online purchases. According to Commerce Department, online sales hit $791.70 billion in 2020, up 32.4% from $598.02 billion in the prior year. After the impact of coronavirus declined and the economy is rolling back on track, people are still focused on keeping their health at priority and hence consider online shopping over physical shopping.
There are multiple reasons why the COVID era is the right time to start your influencer marketing and get fruitful outcomes.
People Spend More Time Online: During COVID, when most people were working from home, they found enough time using social platforms. Facebook, Instagram, and YouTube were the highly used social channels during this pandemic period. Increased consumer screen time made it a beneficial option for marketers to invest in influencer marketing.
Social Commerce is Evolving Fast: Influencer Marketing is Getting Popular: With time, social media is changing aggressively to compete with each other and serve the best on your feeds. Now social media has become a platform with the potential to sell products and services alongside offering users high-quality content.
Demand for Influencer Marketing is Growing: The need for influencer marketing is gradually increasing as it offers myriad benefits to your brand. Not many know that Influencer Marketing Benefits SEO that is a plus for your ongoing digital marketing strategy. Furthermore, the rising number of social media users has created a big room for marketers to take advantage of.
During this era, numerous influencers have emerged, offering high-quality content to businesses and working together to boost their brand presence on social channels. Emilie Haney is one of the influencers that provide quality content to businesses for branding and other purposes.
Now you have strong reasons to run influencer marketing; it’s essential to know about different types of influencers. They are divided into four categories.
- Nano-influencers: Anyone with 10,000 followers or fewer is considered a nano influencer.
- Micro-influencers: Anyone with 10,000 to 100,000 followers is considered micro-influencers.
- Macro-influencers: Person having 100,000 to 1 million followers is termed as macro-influencers.
- Mega-influencers: Anyone with more than 1 million followers is considered a mega influencer.
If you plan to market your business, it’s crucial to add influencer marketing that can do wonders for you. However, selecting the right influencer is necessary when you are putting your hard-earned money into brand promotion and expecting a positive outcome.