Many businesses struggle to come back in new and innovative ways to expand website traffic. There is a lot of misinformation online about ways to attract more visitors. This can lead to repeated use of the same tired technique and not seeing positive results.
If you want to increase website traffic in both organic and paid ways, here are 6 methods that are proven at the fruit festival.
1. Create Memorable Content
Just posting content is not enough; You want to create content that is memorable and cut through the words. In fact, useful and memorable content is one of the highest ways to increase website traffic.
And by generating this traffic you can achieve a lot of success economically. Now the question may come to your mind how is it possible?
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People use Google to find specific, thorough, and accurate answers to their questions. And your content should be there to provide your written answers. In fact, websites featuring blog content generate more than 434% of search engine-indexed pages without genes. Sites that publish 16 posts per month receive about 3.5 times more traffic than people who publish four articles from scratch.
The key is to take regular care of the content you produce once. Web traffic should improve after you post regularly and search for what your audience wants to confirm.
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2. Perform Keyword Research
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content such a lot that they detract from the most idea or distract the reader. It’s important to use keywords throughout the content, just like the meta description, the page title, the URL, headers, and a couple of times throughout the piece.
To conduct keyword research, you’ll use tools like Moz, Ahrefs, and SEMrush. These sites show what keywords competitors are using, how often people look for keywords. How expensive the keyword is for pay-per-click ads, related keywords, and far more valuable information to guide keyword strategy.
Hiring an SEO agency is usually an option, as well, as they will offer valuable insights and perform audits to spot issues that will be keeping your site from being shown in search engines.
3. Use Advertising to extend Website Traffic
Advertising through paid search, social media, and display ads are often efficient thanks to increasing website traffic. Each option comes with its upsides and drawbacks — as an example, users can block display ads, and therefore the monetary value per click for Google Ads on the search network is between $1 and $2 per click — so it’s important to line budgets and goals before investing plenty of cash into it.
For instance, when doing pay-per-click (PPC) ads, it’s critical to start out with one campaign and a couple of different ad groups containing the keywords you would like to focus on most. Once campaigns begin, see how audiences behave with various keywords. Maybe one keyword only resulted in impressions, which didn’t increase website traffic, while another resulted in clicks and conversions.
4. Send Email Newsletters
Promoting content through email newsletters is efficient thanks to increasing website traffic. Here are a couple of email marketing best practices:
Include enticing information from the content within the subject line and within the body of the e-mail.
Insert a link or button that subscribers can click to read more of the content.
Make sure emails are mobile-friendly. Links should be easy to ascertain since 46% of all email opens are done on mobile devices.
Employ personalization tactics by including the name of the subscriber.
Make the e-mail visually appealing with the utilization of well-designed templates.
Conduct A/B testing to ascertain which versions of emails receive more opens and clicks.
5. Exchange Backlinks
With numerous businesses trying to extend website traffic, there are many opportunities for backlink exchanges. Reach bent relevant sites and offer your content as a further resource to incorporate in one among the site’s posts. to feature an additional incentive, you’ll offer an interdependent backlink exchange, offering to feature one among their links to a post of yours also.
That’s exactly what we did for one among our clients, Rainbow Muffler & Brake. We created a blog post for them called, “The Essential Road Trip Checklist for Your Car.” We then found relevant websites through Pitchbox and reached bent those sites to ascertain if they wanted to market our post.
The website WheelScene agreed to a backlink and social media PX, which led to a 23,245% increase in views! If businesses find the proper partner for his or her backlink exchange, they will score big.
6. Keep Active Social Media Pages
Social media is large for attracting visitors. Here are some ways it should be wont to increase website traffic:
- Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms
- Interact with followers by replying to them, reposting their content, and tagging them
- Use relevant hashtags
- Update the link in your bio to market new content when it comes out
- Change a canopy photo to market new content
- Tag influencers who could also be curious about the content
- Include enticing information from the content to encourage people to click the link thereto
- Reply to people trying to find answers with links to your content
By taking these steps, businesses can expect to see an increase in website traffic over time. While many of these tactics can provide instant gratification, others will take more time and patience. Keep pushing forward by trying a variety of methods and analyzing the results.