It’s2021 and we are living in a digital world and people. So, when everything is going digital, it is important to understand what the core of digital marketing is. The answer to this is SEO. If you have been running your business digitally for a while, you might have come across this term a number of times. But if you have been ignoring it, it’s high time you must stop doing it. Because honestly, if you ignore SEO, your customers will ignore you.
Even if you’re a small business running low on funds, you should still invest in SEO. Why? Let’s discuss the top 9 reasons why your website needs SEO.
1. Competitive approach
There are over a billion websites on the internet. New ones keep adding each day. In fact, some big players have multiple websites for different purposes.
To believe the research, 75% of internet searchers don’t refer to websites other than the ones listed on the first page. This means among the billions, you need to reach the top 10 results of SERPs to be able to create an impact. This is only possible with SEO.
2. Content marketing strategies
The Marketing Sherpa report states that a good digital marketing campaign can increase the traffic on your website by 2000% which can ultimately lead to a 40% rise in revenues. However, for a digital marketing campaign, you also need SEO copywriting that can attract consumers.
3. No more high spends on sponsored ads
A research says that approximately 75% of people tend to ignore the sponsored ads listed on top of SERP. This means you need to opt for organic reach for better reach.
Keep your webpage attractive to drive in more people. Work on your SEO to achieve higher rankings organically. The first three organic listings gain the highest traffic. They have earned that spot because the Google algorithm says these links add value to customers.
4. Saves you money
This is a totally cost-effective method to run your campaign. It is a time-consuming process but there’s no shortcut to this. You need to abide by the algorithm rules. The only thing you can do here is to make valuable content for your customers so that they keep visiting your website.
Once Google recognizes you as an authoritative organization, it will give you greater than expected results in the form of quality leads.
5. Complements your social media
The Click-through rates (CTR) will increase by 94% when you carry out your social media plan along with SEO. The reason is that the increased social media exposure will also help you to gain higher rankings on SERP.
So, always play these two tactics simultaneously.
6. Brings in new clients
The foremost reason why businesses make websites is to diversify their clientele. Through websites, more potential clients can approach you. This helps you to increase your customer base and reach.
Further SEO can also help boost your traffic a lot more than any sponsored ads and help you generate revenue.
7. Earns more traffic
SEO helps you to increase your page rankings. And this, in turn, helps you to generate more traffic. Ultimately, this traffic converts into quality leads and new customers.
8. Marks you as a credible business
When you’re at the top of a Google page, human psychology already establishes the fact that you are credible and authentic.
Try to generate valuable and informative content. This will help you earn people’s trust.
This is the biggest advantage of SEO: you can measure every factor. In traditional marketing, this is not possible. But with SEO, you can keep a tab on whether you’re getting returns from what you have invested in SEO.
To do this, you can use easy tools like Google Analytics. This helps you measure all the metrics of your business-like referral sources and conversions. With the insights, you can know what is potentially working for your website.
Over to you…
By understanding these top 9 benefits of SEO, I am sure you are now convinced to launch your own SEO campaign. If you don’t understand how to run an SEO campaign effectively, it is always a better idea to hire a team or SEO agency to do the needful. But before that make sure your website gives a seamless user experience and is fast to load.