The use of augmented reality in fashion and eCommerce and other applications is becoming increasingly prevalent. There are expected to be over 598 million AR active devices by the end of 2020. By 2024, this number is expected to reach over 1.73 billion.
As more sectors adopt augmented reality technology, its use in eCommerce websites to bridge the gap between online and physical retail buying is becoming increasingly noticeable. So, will the popularity of augmented reality continue to rise? In the year 2022, here’s what to expect in the worlds of augmented reality and eCommerce.
Customer satisfaction has already been proved to improve with the use of augmented reality. In the foreseeable future, though, there is much more to look forward to. The system decreases returns by allowing buyers to see a product in real time, including its size and how it will appear in their homes.
A great example of such a firm is IKEA! The firm provides an Augmented Reality software that allows customers to measure house furniture and see how it would appear in their settings.
Virtual Clothing Try On
Virtual dressing solutions are expected to be used by the great majority of ecommerce retailers by 2022. This can substantially assist customers in comprehending what they are actually purchasing. Virtual try-on is becoming increasingly common in apparel and shoe retailers.
Customers may try on their chosen items or shoes without having to do so physically, thanks to AR-enabled mirrors. It’s worth noting that try-on apps are becoming increasingly popular, with options for cosmetics, furnishings, accessories, and even eyeglasses now accessible.
In Store Experiences
With COVID-19 still wreaking havoc and disrupting the future, more ecommerce enterprises are turning to virtual reality to attract customers. Keep in mind that conventional retailers entice customers with enticing environments and exciting product displays.
Now is the moment for online retailers to invest in virtual reality to bridge the gap between brick-and-mortar stores and online buying. The social component of shopping is induced in real-time by this miraculous technology.
Customers may wander about the VR store, connect with friends, and even ask a virtual member of staff for assistance if needed with 3D items.
Augmented Reality Filters are being used by businesses to help customers perceive their items and make more informed purchasing decisions. Customers may use these gadgets to test on items such as eyeshadows, lipsticks, sunglasses, and more.
Various make-up businesses are among the companies that have already embraced AR technology. Sephora, for example, has created a virtual assistant that utilizes face recognition to allow clients to test on different cosmetics hues.
Now You Know!
With AR becoming more prominent across industries, especially in fashion, it won’t be long before it gets more mainstream. The application of AR like virtual dressing and others is really appealing! With this, we hope that businesses make the most of the opportunity from this futuristic technology today. All the best!