With over 30.2 million small businesses across the US, it can be challenging to stand out. Coming up with the right digital marketing plan can gain you the visibility that you need to stand out.
But how can you use marketing tools to your advantage? That’s what we’re going to talk about here today. Read on to learn some advertising tips that are sure to generate both traffic and revenue.
1. Optimize for Mobile Devices
Currently, about half of internet users mainly use their smartphones to browse the web. This number will increase to 72% by 2025… and these users will be using exclusively mobile devices.
Since consumers are moving towards smartphones and tablets, it’s important that you move with them. Create a website that’s completely mobile-compatible even if it means sacrificing some desktop visibility. Make sure that your visual content loads on smartphones and that people can easily navigate your site from mobile platforms.
2. Invest in SEO-Rich Blog Posts
Search engine optimization (SEO) refers to a series of on-page and off-page alterations to the web. The goal is to get Google crawlers to find your site reputable and push you up in results pages. Since over 90% of users don’t click past page 1, this is critical if you want to get your message into the world.
Blog posts are one of the best ways to optimize your site for SEO. A B2B content marketing agency will incorporate keywords and outbound links into your blog. This will help crawlers see that you’re reliable and should be indexed highly.
3. Leverage Social Media Appropriately
Social media platforms like Facebook, Instagram, Twitter, and TikTok are all great places to showcase your business.
Twitter’s easy- all you need to do is create a post, tag it appropriately, and pin it to your profile. Link this profile back to your official website to generate inbound traffic. Follow pages of those who might be interested in your services (or those who follow competitors).
Following the right people is important on Facebook and Instagram as well, but you also will want to invest in pay-per-click ads on these platforms. Enter your budget, upload your ad, and select the demographics that you want to display it to. Your target audience will then see about your business until the budget runs out, at which point you can start another campaign.
4. Don’t Forget Multimedia Content
The human mind processes images 60,000 times faster than text. It retains 90% more of this content than it would written information.
Additionally, because video movement is eye-grabbing, people are 73% more likely to make purchases after experiencing multimedia content.
Incorporating visual content on your website and in your ads can generate a really high ROI. Don’t forget to display it boldly and prominently.
Implement B2B Advertising Tips Today
Now that you know some of the best advertising tips for B2B startups, it’s time to get cracking.
Check out the “business” tab on our home page to learn more about creating an advertising strategy and incorporating it into your business plan. You also may be interested in the “tech” tab so that you can learn some awesome digital marketing hacks.