Technology has enabled most music artists to reach millions of fans with the click of a button.
Musicians can market their music and build a strong brand online, but it takes more than posting a link and hoping people will listen to your music.
Fans have many options, and the competition is growing rapidly, with new artists coming up every day. This means catching the attention of your audience can be hard if you keep making the following marketing mistakes online.
- Not Using a Promotional Tool
The digital realm is a crowded and saturated space. Having to survive here, no matter what industry you’re from, is a daunting task. That is why successful marketers make use of all available tools that can help upscale the promotion techniques.
There is no difference when it comes to promoting your music online. You must leverage all available platforms and channels in this process. Today, there are different music promotion websites that can help you materialize your goals.
These websites do not only aim to bring in musicians and fans into one platform. These promotional websites can also help artists widen their reach by embedding music into their other channels such as blogs and online interviews.
- Not Using Your Email List
Some musicians do not use their email lists, while others do not have one. An email list helps you stay directly connected to your fans.
You can send newsletters on a weekly or monthly basis and update fans on what you are doing. It is more effective than depending on online platforms that can fail. Using emails will help you stay in touch with other musicians.
Spamming when promoting online is something that can irritate anyone and have an opposite result of what you expected. It is fine to send newsletters and emails to your fans but avoid spamming them. Send what is relevant to them.
It is also not good to spam strangers with links to your music videos on social media. Instead, create a connection, show you care and add value to a person before you can share the link to your music video. This will give you a more desirable outcome.
- Going fFor tThe Wrong Target Audience
Not knowing your audience can waste your time, resources, and efforts. Your music will not resonate with everybody, so you need to know the right audience to target.
It is important to ask people, who are not your friends or family, to review your music and give you honest feedback. This test will help you identify the type of people who enjoy your music.
- Starting Promotions Without Planning
Marketing your music without a well-laid-out plan will not give you the results you need. You can get high sales a few times, but it will not help you in the long run.
When promoting your music online, have a plan that includes your strategies, goals, projections, objectives, relevant metrics, and analysis.
- Lack of Consistency
Consistency builds trust and makes your fans view you as a reliable person. Having a consistent schedule for online marketing helps you connect with fans and increases your brand visibility.
Create a marketing schedule and follow it. Set reminders that will help you consistently engage with your audience and make them remember you. If you are not consistent with your marketing efforts, fans can quickly forget about you.
- Not Leveraging Playlists
Playlists are a faster way to be discovered and connect with potential fans. For example, leveraging Spotify will put you in front of millions of Spotify audiences who download and listen to music on that platform.
It is a great place for upcoming musicians to market their music and increase their fan base. Failing to add your music on such platforms means you lose your chances of being discovered quickly.
- No Originality
Copying another person’s style, brand, or marketing plans is a mistake. Find your unique style and create a unique brand.
Every music artist has something that makes them different from other artists. Find your unique selling points and focus on them for better music promotional results.
Your marketing plans should focus on who you are instead of copying what other musicians are doing. You can find inspiration from their work or online templates if you write music, but you do not have to copy and paste. Focus on your originality. It will set you apart and put you ahead.
- Bad Timing
Knowing when to launch a new album or market a song is crucial. For example, you can create a marketing plan before releasing a song. This will help create a buzz around the song, and people will want to pay more attention to the song or album when you release it.
- Not Using Video Promotions
Some musicians might not use videos to promote their music. This is a mistake. Music videos allow you to share your music world.
Videos help you connect with more fans and reach your marketing goals. For example, creating and optimizing your Youtube channel for search engines makes you visible to your fan base.
Youtube is one of the platforms most people go to when searching for music, and you can gain new fans from it.
- Neglecting Brand Promotions
Sometimes artists think about the number of sales they want to achieve and neglect brand promotion. Reaching a specific number of album sales is a short-term success.
Building your brand may take time, but it establishes you in the music industry and gives you long-term success. Use online platforms and tools to promote your work and build your brand.
- Not Producing Quality Content
When there is a lack of quality, it becomes difficult to promote music. Not many people will be willing to listen to the music, which can frustrate your marketing efforts.
Produce quality music that resonates with your fans. Quality music sells faster and makes building your brand easier.
Promoting your music online can help you reach millions of people if you avoid making these common mistakes. Some of these mistakes may look small, but they can frustrate your marketing efforts and make it difficult to extend your brand reach. You need to be aware of these marketing mistakes when promoting your music online.