The New Year Promo Codes allow online shoppers to get discounts that they usually don’t get when purchasing an item. Extreme coupons allow carts full of groceries to go out for a pittance. In this deteriorating economy, people everywhere want to know “How to pay with coupons?” All of these discounts and, in fact, every method of purchasing coupons is doomed to fail.
Why are coupons doomed to fail?
There are a number of reasons to support the demise of both print coupons and electronic coupon codes. New technologies are the main reason. Reducing fraud is another issue. Finally, new forms of advertising and discounts will be combined to form a new shopping experience.
Technologies such as behavioral pricing, advanced customer segmentation, and dynamic on-demand pricing enable online retailers to differentiate prices at more precise levels than ever before. This means that by combining the vast amount of customer data available in shopping databases, such as purchase history, customer demographics, and social media, online sellers can offer different products and prices to each visitor to a site. Imagine tweeting to your friends on Twitter that you want to buy a new computer and posting about it on your blog or in the comments.
As for Amazon, knowing that you recently searched for computers and found links in the blog comments to your profile, that increases the prices of all the computer products offered to you in all categories. Using browser history, demographics, and global purchase history, the seller offers a promotion featuring a range of high-value items.
Dynamic pricing is not limited to websites and the internet world.
The New York Mets plan to offer dynamic pricing for seats throughout the stadium. There have always been special matches with the most popular teams, but I imagine they get a discount because a star player is injured or pay more because the team suddenly got into a fray in September. How long before this spreads to grocery stores? Imagine paying more for a box of Cheerios because corn chips aren’t available, or a quarter more for a gallon of gas on your way home from work at 5 than the rate at 11 a.m.
Advanced loyalty cards and mobile payments will also change the way coupons and discounts work in the real world. Electronic discounts can be downloaded directly to a loyalty card or account, and do not require shoppers to bring printed coupons to the store. They will be automatically credited upon checkout. Over time, customers will be able to manage their loyalty accounts online and choose coupons, deals and special offers to download directly from merchants, sponsors, or even individual products.
Mobile payments will work in the same way:
discounts will be credited to the accounts immediately after visiting the promotional site or liking the company on its Facebook page or social network. With all the additional customer data that these developments bring to sellers, they will be able to reward their best customers with special offers, better inventory management, and the overall power will shift from consumers to sellers.
In addition to more targeted marketing, preventing fraud and abuse is important for both merchants and sponsors. Convenience stores are beginning to limit coupon usage to the shopping trip, account and monthly tier. Extreme coupons, when whole carts of product walk out the door for a pittance after taking 30 to 60 minutes of time to check out and fill up, run out. Gone are the days of double coupons, as well as accepting printed coupons from the internet. Coupon sharing and purchase of multiple coupon sheets will end as retailers will again restrict the use of both selected coupons and total coupons over time periods such as a rolling three-month period.
Also, for printed coupons in circulation,
expect to see anti-counterfeiting properties such as nano-holes, providing a glossy effect. With personal electronic discounts and personal promotional codes, as well as paper coupons with a unique code, exchange, exchange and copying will not be possible, or at least not available to ordinary customers.
Coupons may not be gone, but as they are, they are surely doomed due to a period of fraud and rampant abuse by a few extreme coupon users. Expect more personalized and beneficial discounts applied to individual account or mobile, unique 2D barcodes that come on coupons that track user account, distribution method, and location.
