Did you know that around 89% of shoppers are more likely to buy from a brand that has the same values as them? If you want to have a successful business it’s important to focus on brand awareness.
Brand awareness goes beyond recognizing a brand. It means that your audience is familiar with your brand, products, values, and mission.
Some of the biggest benefits of brand exposure include more sales, loyal customers, and building a good reputation.
Do you want to learn how to create brand awareness? If so, keep reading to learn different ways to increase brand recognition.
Create a Compelling Story
One of the easiest ways to build brand awareness is to create a compelling story. When you have a story that customers can relate to, they will be more likely to remember your brand and buy your products.
When coming up with your brand story, be unique, keep it short, and make it personal. The goal is to be authentic, express your company’s values, and build a connection with your customers.
Use Social Media
Another great way to focus on building brand awareness is to create social media accounts. You can use social media to show off your new products, tell your story, and relate to your customers.
Once you have a social media following, you can do giveaways or create a custom hashtag. By hosting giveaways, you can create excitement around your brand, gain new social media followers, and sell more products.
If you create a custom hashtag in addition to your social media giveaway, you can increase awareness even more. Using custom hashtags is a great way to start a conversation and improve your social media reach.
Write Guest Posts
If you are looking for ways to grow your online presence, you should consider guest posting on other websites. Guest posting is the process of writing a blog post for another person’s website.
When you guest post you gain valuable backlinks to your website. These backlinks can improve your search engine rankings, making it easier for customers to find you.
Writing guest posts increases your brand awareness because it increases your exposure. When customers see a reliable website recommending your business, they gain trust in your business.
When looking for the best websites to write guest posts for, make sure you choose one with a similar target audience. If you don’t, the guest post may target the wrong people.
Another one of the best ways to build your brand awareness is to create infographics. Infographics are images that use colors, graphics, and graphs to convey information
Because infographics are bright and colorful, they are a great way to catch your audience’s attention. Many people share infographics on social media, email, and the internet, so they are a great way to increase brand exposure.
To create a relevant infographic, think about a problem that your product solves. You can include the problem, statistics, and the solution. When creating infographics make sure the image matches your brand.
If you want to build your brand awareness, you should seek out local partnerships. Working with local businesses is a great way to reach more people in your community.
Some of the best local partnerships include gift shops, sports teams, and your local grocery store. It’s also a good idea to attend events in your community.
You can set up a booth during festivals, make an appearance at sporting events, and have a float during parades. This will allow you to share your business with the people around you.
Designing merchandise for your business is another great way to build brand awareness. While you can sell merchandise on your website, it’s also a good idea to give items away for free.
Whether you give away pens, t-shirts, hats, or tote bags, free merch is a great way to reach your customers. Next time your town has a festival or event, ask if you can set up a booth.
You can give away free products in exchange for an email or a pitch about your business. People love free items, so this is a great way to educate people on your business.
Focus On SEO
If you have a website, focusing on search engine optimization (SEO) should be one of your top priorities. Having good search engine optimization will make it easier for new customers to find your website.
To improve your SEO you can start a blog, improve your technical SEO, and write guest posts for other websites. SEO is a long-term strategy, so it’s best to start working on it as soon as you make your website.
While SEO is a great way to increase brand awareness, it can be hard for people that are unfamiliar with SEO strategies.
One of the best ways to start is to understand which keywords your website is ranking for. If you want to learn more about your current search engine rankings, click here.
Start a Podcast
Another great way to build brand awareness is to start a podcast. With podcasting, you can reach more people, build trust in your brand, and connect with others in your industry.
To have a successful podcast, make sure you stick to your niche, have content that your audience can relate to, and create a consistent posting schedule.
Are You Ready to Create Brand Awareness?
If you want to become one of the top businesses in your industry, you should focus on building brand awareness. When you create brand awareness, you will have more sales, loyal customers, and new opportunities.
Did you enjoy reading this article on how to increase brand visibility? If so, check out the business category to learn more about brand building.