Retail stores are still the biggest source for brands to sell their products even after the digital revolution. Therefore, firms have to go creative with the retail boxes they are using for the packaging of their products. Fluted cardboard and bux board allow them to customize and design boxes while thinking from the customer’s perspective. Printing them with the brand and product information using advanced printing technologies like digital printers can truly represent the merchandise more effectively. Availing custom options like embossing, foiling, die-cutting, perforation, and gluing makes products stand out more over the retail shelves. Brands are always independent in the color and size selection of the box.
The retail industry is highly competitive as new brands also keep entering the market with new ideas about a product. Therefore, brands use retail boxes to capture the attention of customers while using them for shipping and protection purposes. It becomes much easy to win the hearts of customers in retail stores by following some out-of-the-box approaches. Some of them are discussed below.
Make design a bit quirky
Going with the flow and choosing the readymade design does not make the products stand out. Hence low sales volumes are achieved. Therefore, selecting an unusual design for the custom retail boxes can create a sense of differentiation from competitors. Choose a design that also does not need the consumption of any additional material so that you can get what you need in the allocated budget. For example, you can use a window cut-out over the lid in the shape of a Christmas tree for the relevant products. Do not rely on the traditional cubic designs only. Go creative and innovative, like choosing a pillow box design or a cylindrical box with a removable lid.
Embellish them with add-ons
Simple packaging is of no interest to the customers when they have multiple options to fulfill a need. Taking some additional steps to make custom printed retail boxes more engaging can help in winning the hearts of customers. Using some decorative add-ons is the best practice in this regard. You can use satin stretch bows, ribbons, or any other crafted object as it will give them a look at the gift packaging. People looking for some gift items will also make purchases for their loved ones. Moreover, it will also grab the attention of everyone coming to retail stores. So, people engaging with such beautifully packaged items can also make instant purchase decisions by getting influenced.
Use tempting colors and fonts
All globally known brands strongly stay associated with some specific colors as they become their identity. The same is the case with the typography used for the display of brand or product name over custom retail boxes wholesale. People gradually start recognizing their products only by these two factors. Therefore, get finicky in the selection of these elements. Color selection also depends on the product you are selling. Black color is ideal for expensive products as they are considered a symbol of luxury. Similarly, light and muted green colors are better for organic products. Similarly, avoid using fonts that are difficult to read. Also, consider the age and gender of your targeted audience while choosing these elements, as it will help you get their attention quickly.
Go creative with product images
A blank packaging with no information about the product does not get noticed by anyone as people consider it low quality. Infographics are the best source to explain the product purpose to people belonging to different languages and regions. Use high-quality images over custom boxes to get a better quality result to engage the buyers in retail stores. A storytelling design with the real product in use is a smart idea in this regard. Create a concept of how this product will make life easier and will give joy to consumers. You can also introduce some animated characters in this regard that you can also use later in the video promotions.
Make package easy to handle
Considering the ease of customers is a must ensuring factor that must be taken care of. There are several products like apparel that people love to carry in their hands directly without any additional shopping bags. Therefore, attaching a pair of handles to the cardboard boxes also becomes a factor that they consider while making a purchase. It adds a style element into the product, and all the style-conscious people love to prefer such products apart from the quality of products. You can craft handles from the same packaging material or can use fabric as it can carry even more weight.
Ensure complete sustainability
Green packaging is a modern trend that is rapidly becoming popular because of the global pollution problems caused by plastic. Custom retail boxes are made of sustainable cardboard or kraft paper stock, but still, you need to take care while adding additional features. Make them purely eco-friendly and strictly avoid the use of plastic or other metals, even in the handles. Similarly, avoid using a plastic sheet to cover the box if you are claiming the use of completely sustainable packaging for your products. It will inspire the people, and they will consider you a role model for following sustainable practices in real.
These were some creative tactics by which you can turn a one-time buyer into a loyal customer by winning the hearts. Bringing innovation in the retail boxes can take you ahead of the competitors in a short time. Such a packaging solution can surprisingly double the revenue generated by sales volumes.
