In New York City, millions of people can come across your brand. It may feel overwhelming to figure out the best advertising method in such a large city. With over eight million people roaming around the streets, how do you best reach them? There are ways to advertise in New York City and build your brand successfully. You can advertise on New York billboards, on street furniture, and wallscapes. You can also use a form of advertising called wildposting and even advertise on public transportation. This out-of-home (OOH) advertising method can reach your target audience and ultimately grow your business. Let’s get into the details of how to best advertise in the big city.
Commuters on Foot
In the city of New York, there are tons of people walking to get to their destination. Traffic is always busy, and sometimes it may be faster to walk places. New York City is one of the best places to advertise, specifically to people commuting around the city on foot. If you want to reach the millions of people walking around the city, you can use street furniture to place your ads on. Street furniture is equipment and objects installed along streets for different reasons. Some examples of street furniture are transit shelters, benches, and newsstands. As people walk along the street, they are highly likely to see ads posted on street furniture. Or if they are waiting for the bus to come, they might read your ad to pass by the time as they wait for their bus to arrive. Advertising on street furniture is a great way to catch the attention of all people making their way around the city daily. Another option for advertising to people walking around the city is to use wildposting. Wildpostings are where multiple posters are put up in one location to attract the attention of people walking by. These massive collages of posters appear in different places around the city that are the densest and urban areas, where they will be highly exposed to the public. Using street furniture and wildpostings are perfect ways to gain exposure and increase brand awareness for small business owners.
Commuters by Highway
Although New York is a city of many people commuting by foot, people also use the highway and other prominent state roads to travel around the city. One of the best ways to advertise to people commuting by car is to use New York billboards. You can either advertise your artwork on printed New York billboards, or you can use digital New York billboards. These New York billboards are typically located in places where there is heavy traffic and where it is obvious. You will often see New York billboards along highways or significant intersections in the city where they can quickly grab the attention of drivers passing by.
Social Media Sharing
In a city that never sleeps, creative advertising is one of the best ways to grab the attention of the diversity within New York. Creating large wallscapes is an easy way to advertise your business to the masses. They are typically large advertising pieces placed on prime real estate and are easy to spot. It’s easy to make wallscapes fit just about any building or wall, making them perfect for brand awareness throughout the city. Because they are so large and often unique, wallscapes can significantly impact social media since they are appealing for photos and are easily shareable.
Visitors in the City
There are over eight million people in the city and people from all over the world who visit New York City. You can best reach tourists by posting your advertisements at tourist attractions, public transit, and sports stadiums. All of these places have high volumes of people. And when people come to visit New York City, they frequently take the metro or taxis to get around. These are prime examples of using public transportation for advertising to grow your business. This way, you reach local New Yorkers and visitors who constantly come in and out of the city.
New York Advertising
New York City is one of the best places to advertise and find new customers. You can use New York billboards, street furniture, wallscapes, wildposting, and public transportation. You can even advertise at tourist attractions or sports stadiums and arenas. There are endless possibilities for reaching the millions of people dwelling in New York City. You can build your brand and grow your business by using some of the most successful advertising techniques in the city.
