Over 4.48 billion people use social media, and the number is expected to continue growing.
With this rise in the use of social media comes an increase in advertising power for businesses. There are tons of business opportunities that can be found on different platforms like Facebook, Twitter, TikTok, etc., but what’s best?
There are a few different criteria that must be considered when answering the question of the best business social media platform. In this blog post, we’ll look at some of the best beginner social media marketing options and tell you which one we think is best.
Facebook is the leading business social media platform because of its huge audience and ease of use. With about 2.7 billion monthly active users, this site has a lot to offer any company looking for an outlet to connect with potential customers.
Businesses can take advantage of Facebook’s userbase by using options like ads and promoted posts. By paying for these services, companies can reach more people than they would organically. And this leads them down the road towards increased sales or better customer engagement.
Another thing about Facebook is that it allows you to be creative with your content strategy. There are different ways to promote a business: through videos, images, live streaming, etc.
This combined makes Facebook a great site to connect with customers and expand your brand’s reach.
Twitter is another great social media platform to use if you want to increase your company’s exposure. This site has around 200 million active daily users. That means it also provides many opportunities for companies to connect with potential customers.
Businesses can utilize Twitter for Business by using advertising options like promoted tweets and hashtags. By paying for these services, companies can reach more people than they would organically.
The good thing about having an account on Twitter is that you can access real-time data about how well your content strategy performs. With easy analytics tools at your disposal, you’ll be able to quickly adapt when something isn’t working in your marketing campaign.
TikTok
TikTok is a popular social media site with around one billion monthly active users. This website was created as something for people to use when they’re bored and looking for entertainment. But it has grown into much more than just teenagers uploading 15-second videos of themselves lip-syncing.
Businesses can use TikTok for marketing by using paid options like paid shoutouts.
Another good thing about having an account on TikTok is the sharing capabilities. Businesses can share posts from Facebook, Twitter, YouTube, and Instagram onto this platform. This makes it easier to promote your brand without needing separate accounts.
With TikTok targeting a younger audience, it’s a good place to reach people who are still developing their purchasing habits.
LinkedIn is a business social media platform. It’s great for connecting with potential clients and making new contacts. This site has around 800 million users worldwide who are all looking to expand their networks in some way or another.
One good thing about having a company page on LinkedIn is how much information you can include about your brand. People want a sense of trust before they purchase from any company. So, being transparent about what you offer gives customers more incentive to buy from you instead of someone else.
The only downside to using LinkedIn is that the users are primarily professionals. You may not get as many casual visitors or people interested in your products and services from this site alone. However, with good marketing skills, you can make it work.
If you want to connect with people interested in beauty, fashion, fitness, and lifestyle products, then Instagram is the site for you. With around one billion active monthly users, it’s one of the largest social media platforms on the internet.
Instagram is mainly a photo-sharing site. It allows people to scroll through their feeds and like or comment on posts they find interesting.
Businesses can use Instagram for business to share images, videos, links to other articles, and blog posts. There are many ways for companies to promote themselves on this platform with creative content. You only need a good eye for what looks good aesthetically.
Uploading high-quality images of your business social media profile, products, services, or employees is a good way to get people interested in what you have. Some companies are also posting videos on Instagram that highlight their culture and work environment.
Click here to see an image editing feature that will ensure your images on social media stand out from the rest.
YouTube
YouTube is the second-largest search engine in the world.
People use it to find information about different topics. You can find DIY projects, educational videos, entertainment highlights, and much more.
Businesses can use YouTube to create engaging content with an informational focus. This gives viewers reasons to buy your products instead of someone else’s brand.
Making promotional videos for YouTube can be very beneficial if you know how to make them stand out. Hiring professionals might be worth looking into if you want something truly creative. Remember, you’ll likely face stiff competition on this website.
Choose the Best Business Social Media Platform
There are many options for businesses who want to use social media for marketing themselves. The best business social media option you should go with is the one that fits your brand identity, budget, and marketing strategy.
Choosing the correct social media platform for your company can make or break how successful you are in generating customers and sales. Therefore, you must understand what each one is capable of and their advantages and limitations.
We hope you now know how to advertise on social media. For more interesting articles, keep following our blog.
