Emails are everywhere on the internet, and they remain the most preferred channel for digital marketers. Email marketing has the highest ROI ($42 for every buck invested) of all forms of marketing.
But the returns aren’t the only exciting reason behind email marketing’s dominance. It draws its prominence from the fact that it is a cost-effective solution that helps you reach customers’ inbox – a place where they visit every day. An email address is a person’s online identity validation, and anyone who wants to be on the internet ought to have one. So, fellow marketers, here are the top ten examples of business email templates that you can draw inspiration from. Let’s begin.
#1 Opt-In
Opt-in emails are crucial for brands aiming to foster genuine relationships with their audience. By ensuring that only interested individuals subscribe, businesses can streamline their efforts and avoid wasting resources on uninterested leads. A great example comes from Archant, where they’ve used clean typography and an engaging image to deliver a straightforward, clutter-free opt-in message. This approach keeps the focus on the call-to-action without unnecessary distractions.
#2 Welcome
A welcome email is a must when a new subscriber joins your list. It’s a key opportunity to introduce your brand and confirm that they are now part of your community. The message should be concise, welcoming, and outline the benefits of being subscribed, such as a special gift or offer. Timing is crucial, as these emails should be sent within 24 hours of the opt-in. Saje is an excellent example, sending a warm and welcoming message that emphasizes the value subscribers will receive.
#3 Promotional
Promotional emails are at the heart of most marketing strategies, especially for eCommerce businesses. However, the key to success lies in your ability to connect with the reader’s emotions. Eight Sleep has perfected this by combining compelling copy with a simple yet enticing offer. Their email does a great job of using persuasive language without overwhelming the reader with too much information.
#4 Sale
When it comes to sale emails, simplicity is your best friend. Customers who have already decided to buy don’t need convincing – they’re looking for a great deal. The focus should be on delivering a clear and compelling offer. Fitbit nails this approach, offering a clean and focused message that highlights the value customers will receive without unnecessary distractions.
#5 Order Confirmation
Order confirmation emails are essential transactional messages that reassure customers that their order has been successfully placed. These emails not only provide order details (cost breakdown, shipping info, tracking numbers) but also offer an opportunity to upsell or cross-sell additional products. By reinforcing the customer’s purchase decision, you enhance the overall experience and potentially increase revenue.
#6 Order Shipped
When an order ships, customers expect to know when to expect their purchase. But order shipped emails can be so much more than a notification. They offer an opportunity to provide helpful tips or product instructions that enhance the customer experience. Patagonia excels at this, offering valuable content that helps customers get the most out of their purchases, while also subtly promoting other products.
#7 Cart Abandonment
Cart abandonment emails are one of the most effective tools in eCommerce. Statistics show that a timely follow-up email can significantly increase the chances of completing a purchase. To maximize your success, try reaching out within an hour, then follow up after 4 hours, 24 hours, and even a week. Rudy’s Barbershop serves as an excellent example of crafting persuasive and visually appealing cart abandonment emails.
#8 Back In Stock
Stock outages are an unfortunate reality, but back in stock emails offer a great chance to re-engage customers. United By Blue did a brilliant job here by not only informing customers that a popular item was back in stock but also by providing links to other products. This approach keeps the conversation going and encourages additional purchases, even when the initially desired item isn’t available.
#9 Re-Engagement
Re-engagement emails are designed to reconnect with subscribers who have become inactive. These emails are essential for reactivating dormant relationships with your audience. Hinge mastered this with a message that’s not only engaging but also actionable. They offer tips to help users get back on track, boosting confidence and motivating them to reconnect with the brand.
#10 Unsubscribe
While it may not be pleasant to think about, offering a simple, respectful unsubscribe option is vital for maintaining a healthy email list. Hulu does this perfectly by providing a straightforward unsubscribe email that makes the process easy for users who no longer wish to receive updates. By respecting their preferences, you maintain a positive relationship and avoid any negative sentiment.
Summing Up
These 10 examples showcase how creative and well-crafted emails can engage subscribers, nurture relationships, and ultimately drive conversions. By learning from the best and adapting these examples to fit your business needs, you can enhance your email marketing campaigns and increase your return on investment.
Author: Kevin George is the head of marketing at Email Uplers, which specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.
