TikTok is one of the most popular social media platforms, despite the fact that it is one of the newest. It has totally transformed the way we make and consume video content, having already exceeded Twitter in terms of active users this year.
TikTok makes creating videos simple. Complex videos, on the other hand, with superior production and editing, go viral more quickly. Businesses, entrepreneurs, and TikTok marketing services in Dubai are adopting the site as a result of its fast rise in popularity.
Why should you be interested in TikTok?
Prism, a TikTok advertising agency in Dubai knows that TikTok is now a worldwide phenomenon. The number of downloads on the Google Play and Apple App Store combined has surpassed 2 billion. In addition, the app has approximately 500 million monthly active users.
Short 15 and 60 second user-recorded videos make up the platform’s content. TikTok also has in-app editing features. Users can use the program to add filters and add effects to their videos, as well as access to a large selection of music. It also connects to other social media platforms to make sharing and promoting more convenient.
However, there is a far greater benefit for influencers and businesses: TikTok’s algorithm employs artificial intelligence to suggest videos depending on earlier viewings. Users will be able to find new material more easily, and artists will be more likely to go viral as a result of this.
Is my target audience present?
Whether or not your target market is present is the first important consideration with any social media campaign. In addition, TikTok’s demographic is shifting every day, even though it initially consisted mostly of teens and young adults. Because 2020 caused everything to change, don’t be fooled into thinking it’s just for Gen Z.
The demographics of the app have changed dramatically after the global lockdown. Females aged 30 to 39 years old accounted for 13.8 percent of Android users, according to one study. Gender use differs from country to country. However, women make up 61 percent of TikTok users in the United States. The app generated over $128 million in spending by users, according to another report. Therefore, you have to employ a TikTok marketing agency in Dubai to reap the benefits of this platform.
What is the best way to use TikTok for business?
It’s simple to get started with the app. However, you’ll need to take a few more steps and prepare ahead to get rewards. As a social media platform, TikTok stands out from the rest. It takes some time to get used to.
Take some time to look around before you start making generic material. Take a quick look at what other creators are producing to get some ideas. Evaluate your competitors, influencers, and other companies.
Finding patterns is the first step. What exactly are they all up to? In what way is it getting likes and engagement? What technique are they employing, as well as the filters they employ? What are the hashtags they’re applying?
It’s important to know what content is getting the most attention. Therefore, to experiment, create a personal account. Spend some time to learn about the feeds. You can also call prism, a TikTok ads management company to help you learn about creating content in the app.
Various forms of content should be tried.
It’s time to figure out how to duplicate what you’ve learned. Create stuff on your personal account first. Experiment with filters, learn about the tools and get to know the editor.
Start creating content with your account. Find out which hashtags get attention by experimenting. However, make learning how to utilize the program enjoyable for yourself. Make sure to take inspiration from what has previously proven to be successful. Make it your own by adding your own touch to it instead!
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Prepare content ahead of time.
The key to TikTok marketing, like most social media sites, is consistency. When it comes to using this platform, this is especially true. Determine how frequently you can reasonably produce content. After that, decide when, how frequently, and what you’ll publish.
Keep in mind that the goal of this network is to have fun. This mustn’t be all work and no play. Take advantage of this chance to highlight the various components of your business.
Here are a few things to consider:
- Following page – This page displays solely the people you’re following, as the name suggests. Here you’ll see their most liked and most recent content.
- “For you” page – You can check what’s popular and what material top creators have created on the “for you” tab. You’ll begin to follow people and enjoy videos as you progress through the app. The AI will then customize this page to your preferences.
TikTok can help you grow your business.
You should be able to use the platform rather well by now. Therefore, now is the time to create your first video and start your business account. Prism Digital, a TikTok ad agency in Dubai reminds you that when creating your first post, there are a few points to remember.
- Show what you’re capable of by being genuine – People have no idea what you do on a regular basis, and they’ve probably never considered what goes on behind closed doors. It makes you more authentic and friendly when you give them this kind of inside look.
- Put in some music – You can access an extensive collection of sound and effects on TikTok. A few of that musicis currently popular. Take advantage of them in your posts. The algorithm will recognize and be more likely to highlight your video, even if you lower the volume to chat over it.
- Create TikToks instead of traditional ads – It’s all about having a good time on TikTok. Many users spend so much time on the platform for this reason. It’s also unpleasant to feel as if you’re being sold anything. For each video, it’s acceptable to set an objective. However, devising a strategy for naturally achieving your objective.
Utilizing TikTok to promote your company
It has proven to be a valuable source of leads and sales for numerous businesses even though TikTok appears to be aimed solely at a younger demographic. It’s a tool, just like any other social media site; the key is to use it correctly. Call Prism Digital Marketing Agencyto help you in using Tiktok for your business now.
