It’s not uncommon to hear businesses talking about the importance of having a solid IT structure. But what does it mean, and how does your business stand to benefit from it? If you want to learn more about this topic, we’ve got some key insights. Managed IT solutions
can provide every possible solution for your business.
Understand what a solid IT structure is:
The purpose of IT infrastructure is to allow other people in the business to do their jobs. A business that’s adequately positioned (and addressing IT issues appropriately) will be able to see its online efforts produce measurable results.
Without having the capacity and time to manage IT infrastructure effectively, a business can continue to suffer from the limitations that lower visibility can bring, like inadequate tool support, which is why we’re sharing some best practices and recommendations.
Why should we care about IT infrastructure?
I’m a firm believer that intelligent, functioning IT infrastructure is good for business. Here’s why: One of the biggest challenge’s businesses face is properly analyzing the information they need to understand their online performance within the context of their core business but without having the right tools to assist them. Contrary to what most businesses believe, it’s not just IT that can bog down a website. Poor online accessibility can wreak havoc on a brand’s online visibility as well.
A business prepared for remote or digital commerce will see a dramatic difference in how the site performs and its conversion rates for reasons beyond just how many words are on a page or whether they have a canonical tag to their homepage. A lack of inbound marketing activity can be equally damaging, as the lack of organic traffic there will dampen the experience the business offers its potential customers. If your time and energy that we invent by developing an exciting site, all you can see are basic errors. However, you’re not getting the conversions that your business. Furthermore, its consumers need, you’re not only losing out on potential business.
Know your IT goals and how to achieve them:
You have to know what you’re trying to achieve and how you’re going to achieve it. But being digital doesn’t just mean that your business has to grow in an online space. Research shows businesses of all sizes are becoming more digital over the years, spamming Google has slowed down considerably, and most business owners are willing to put in the effort to keep their businesses up to date.
Maintaining a solid infrastructure can be vital for any business, but how does your business benefit from the IT structure? SEOs and digital marketers have often expressed confusion about the IT structure and its meaning, so let’s shed some light on this fascinating topic.
A framework for defining and defining:
A great place to start is by thinking about defining your business’s purpose. We can use this mental structure for helping to brainstorm some business ideas. Some of our USPs in our own real-life lives include:
My personal USP is that I love the outdoors. I hike, bike, camp, and fish. My company’s USP is that we provide online marketing services and consulting to small to medium businesses.
Our USP is that we have the experience to market small businesses with significant online marketing needs such as mobile commerce, pay-per-click, website design and development, and advice and services. Our USP is that we have 7 years of relevant experience in educating small businesses and individuals during tough financial times and that we’ve helped hundreds of clients achieve profitable online transformations.
Community Member Outreach:
Everyone likes to say that a successful business goes beyond numbers, but a robust support structure shouldn’t merely be for maintenance purposes. We should use it to develop a strong relationship with your clients and customers — particularly those who live far away. Your business must regularly reach out to those who may be experiencing issues. Doing so improves your ability to provide service and acts as a key part of your brand’s reputation management.
The key to achieving meaningful community engagement is leveraging customer feedback to write a more in-depth post to address any issues that may be hurting customers or those who need help. Unfortunately, quite often, this isn’t possible because you don’t have the infrastructure to properly survey your customers.
Evaluate your IT needs to decide on outsourcing or insourcing:
Pre-planning efforts that we do well before large projects begin. When one of your projects requires IT infrastructure, taking the time to define a solid IT structure can improve the project’s odds of success. You’ll save money and ensure that your organization is prepared to handle scalability and stability issues. You’ll also ensure that your underlings are up to speed on what’s required from an IT perspective.
Plan for all stages of business growth with a flexible IT structure:
Your business is growing, and you need a flexible IT infrastructure to support that growth, but you don’t want to spend money on new infrastructure that you might not use. What do you do? You can get a cloud solution that can be easily scaled up or down to match your changing needs. But do you know which cloud solution will be best at meeting your business needs? Unless you have a demanding mission-critical IT infrastructure and can expand it quickly to accommodate increased activity and business growth, it’s best to get your hands on a Cloud solution to automate and standardize IT resources within your business. But, knowing which solution to choose is not an easy question to answer, nor is it an objective to measure.
What answer can you give? Let’s dig in and find out! What is an IT Platform?
The term “IT platform” was coined to describe the central structure that IT professionals use to conceptualize, configure, and manage the hosts and virtual machines (VM) that comprise an enterprise-class server and network infrastructure. Let’s simplify it for you so that you can understand it. The IT platform helps you solve the following business challenges:
Running an efficient, scalable, public cloud operating system, configuration, and management. Identify and prioritize business IT needs we can address that quickly through standardization, automation, or otherwise. Communicate with your business (or your client) through all relevant channels. Implement and maintain compliance with technological best practices.
Sounds pretty technical to me! Business owners choose between a cloud solution and a hybridized hybrid IT solution that combines the best parts of both. (Pretty much everyone running small- to medium-sized businesses ends up in this situation.)
Clouds vs. hybrid IT solutions there are two categories of cloud I want to address here:
Large-scale public clouds: Cloud Computing Providers (like Amazon, Rackspace, and Microsoft) offer private clouds for small businesses.
Conclusion:
It’s easy to see why it’s important to have a solid IT structure in place. However, your business grows from the startup phase into a full-fledged operating mode.
