When you’re producing marketing content as a business, everything should be optimized for SEO in order to give your brand the best chance of being found. While SEO is most commonly associated with written content like blogs and keywords, you can (and should) also optimize your video content.
If you’re producing engaging video content for your business anyway, then it only follows to include some of the top SEO techniques to give yourself even more of a chance of your content being far-reaching.
What Does SEO Mean for Videos?
While video content is visual and aural, that doesn’t mean it can’t be optimized based on written text and keywords, and this guide will help you to understand how. You can still give your content the best chance of being found and ranked by search engines by including keywords and other SEO techniques in all your video content. Your video content should always be accompanied by written text in some form.
So how can you do this?
- Include a Video Transcript for Every Video
While your videos are based on speech, transcripts convert that to written text. When focusing on engaging video content, this doesn’t mean that you can’t also produce a corresponding written account to boost your SEO. Furthering your content with transcription services is the prime opportunity to include a written account of keywords and searchable terms that will help your business be found.
Not only that, but video transcripts are great for better communication and connecting with engagers who may need assistance if hearing-impaired.
- Boost Keywords in Video Titles and Descriptions
Another form of written text that can be associated with any video content is your chosen title and description, so you’ll want to use these to your advantage in terms of SEO search terms. Not only should these best reflect the content of your video, but they should be well-placed for people to then land on your video if they’re using search engines for a specific phrase or product.
While SEO is important for titles and descriptions, it’s also worth remembering to not shoehorn in key terms. You still need your video titles and descriptions to be exciting and attention-grabbing in a creative way, so you’ll need them to sound natural at the same time.
- Have Other SEO Efforts Support Your Video
Think of it as an optimized page giving your video a helping hand. If you have an SEO-optimized webpage, then placing your video on this can also help your video to more easily be found using the efforts of the page SEO. This doesn’t mean you shouldn’t also optimize the video itself, but the two can work hand-in-hand.
This is also important because if you spend time optimizing your video content only to then place it on a page which isn’t SEO-optimized, this could negatively impact how well your video does.
Therefore always think about where you’re placing your videos and how you’re uploading them to make sure your efforts aren’t wasted.