When it comes to securing the proper rank on the search results, it is important to know the actual ranking factors for your site and what is not. Since the search ranking factors are quite trending now, it is important to pay much attention to the page ranking factors.
Usually, the useful content optimized keywords, SEO, meta, taglines, navigation, etc., are the most common types of ranking factors we already know. But what does not count as the ranking factor for Google is that it is also important to determine if you are targeting the right SEO or not.
It helps you stay more focused on the ranking factors and less worried about the non-ranking factors, which is essential to strengthening your website’s strategy. Here are the factors which are not a Google Search Ranking Factor:
Age of the website:
There is a rumor that the websites’ age is considered one of the major ranking factors. However, Google has clearly said that it is not at a ranking factor. However, these things are correlated with the ranking, but the impact is not that significant. In case your site is older, it is more likely to have more content and links.
Thus it will take more time to get the customers. Hence age is not at all a factor here. It is the other signals that come with age. However, age is not the factor. The top-notch services of SEO Perth will seamlessly help you with improving your Google ranking.
Pogo sticking in the website:
Bounce rate is when a user visits one page and refuses to take any action or by visiting other pages. Pogo-sticking works as an act for the user while visiting a page. Then they click back to the search results immediately.
This is often mentioned as one of the ranking factors with the SEO pros though Google said it is not a factor. May use it for the internal testing purpose and compare the ranking changes against each other. There are various cases where pogo-sticking is considered as one of the good attempts. However, it is not at all a major factor for the ranking.
Domain Registration period:
The domain registration period is also known as one of the ranking factors for Google. However, it is not at all a ranking factor. The domain registration period is something that you buy. It is not at all going to make a change to your website. Users easily do not care how long you are registered with your domain.
However, it doesn’t make your site any much relevant to their query. Well, it may correlate. Spammers usually do not opt for multiple years of registration. Along with the auto-renew features on the registrars, it is now a factor as it is an issue to go yearly. If you own multiple numbers of domains, then it is better to come up with tax reasons.
Amount of Page content or word count:
The amount of page content and the word count is considered one of the most important ranking factors for Google. Well, it is not. Surely more useful content is always better. Creating more complete and relevant content is always better.
However, just because it is not a ranking factor does not mean there must not be any kind of balance within the content. The content needs to be more to the point with the necessary amount of words that will be very impressive and useful to the user.
Spending much time fixing the factors that are not at all the actual ranking factor for Google is not going to help you with your content strategy. Rather it is better to focus on the necessary factors only to improve them.