Do you want to start in electronic commerce? Here I give you four fundamental recommendations to increase your chances. Choose a niche, select your service provider carefully, take care of promotion and positioning, and of course optimize your strategy to increase your sales.
Choose the market niche
Many entrepreneurs think of opening an online store because it is a relatively inexpensive way to start a business. And it is true, compared to a physical store, the costs of setting up an e-commerce business are very low. However, for the same reason (the absence of entry barriers), competition is very high. Also, remember that unlike the physical store you not only compete with the shops on your street or in your area, but with platforms throughout the country, even the continent and the world.
For that reason, it is a very good idea to choose a profitable market niche and specialize in a category of products. You have to think about it very well and opt for things that have a sufficient market, an interesting margin, and that you are capable of succeeding in that niche. Let’s say that you are a musician. Perhaps a good business is the sale of second-hand instruments (high prices are handled).
Opt for a good service provider
When he said that setting up an online store costs little money, he was not lying. In fact, you can create your own online business for free, through a platform. Instead of having to hire computer scientists and designers to develop your own sales website, you can count on the experience of one of the market leaders. In case you don’t know, more than 100 million people use many platforms around the world. If you are a regular reader of the blog, surely you are already familiar with the platform, because it is not the first time that I talk about it.
Take a look at how to make an online store using the Wix or Shopify platform. Not only can you choose elegant designs that look equally good on all devices (computer, tablet, mobile), but you also have it very easy to manage the most important aspects of e-commerce, such as monitoring orders, collecting transactions through Paypound merchant account or card, promote sales, manage shipments, manage taxes for each destination, etc. You can mail at firstname.lastname@example.org or may call at +44 800 832 1733.
From the editor, which is very easy to use, you can choose the template that you like the most, create very attractive product galleries and even manage coupons and discounts. Of course, your customers will enjoy the benefits of secure payment. And if you have any questions or problems, you have 24/7 assistance and detailed guides at your disposal. You see, if you intend to set up your online store, the minimum is that you take a look at what Wix can do for you.
Web positioning and strategies in social networks
The dream of many of the people who want to start on the Internet is to automate processes and have a passive business, at least in part. In the case of an online store, the objective is to get quality visits to the web (that is, customers really interested in the products) and that are regular without having to dedicate all day to promote the business. Without a doubt, one of the best ways to meet this challenge is to achieve good web positioning. Basically, if your products are placed on the first page of Google, you will get visits and, if you do it right, they will turn into sales.
Of course, you don’t have to underestimate the impact that social media can have on the success of your e-business. Depending on your market niche, one or another platform may be more suitable, but it is clear that if you build an important community interested in your products, your publications on the networks can bring you a significant number of sales.